This week’s news from American Dairy Association North East — the dairy farmer-funded and directed organization using checkoff dollars to deliver a strategic, comprehensive marketing plan on behalf of dairy farmers.

In the past three weeks, ADA North East has helped get more than 40,000 gallons of milk to families in New York with milk made available through Nourish New York and the Coronavirus Food Assistance Program (CFAP). Dairy Farmers of America and Upstate Niagara Cooperative have provided the milk.

After a 10-week run, ADA North East’s “Fun on the Farm” Facebook series garnered 1.9 million views. Starting this month, we shifted to one dairy video per week in the series as families are less homebound due to quarantine restrictions and are seeking less on-line educational materials. 

Nate Chittenden of Dutch Hollow Farm in Schodack Landing, N.Y., makes his Fun on the Farm debut this Saturday, June 13, along with his children to discuss their roles and farm tasks.  

Dairy farmers are reminded the application deadline for ADA North East’s Dairying for Tomorrow Awards is June 15. The awards recognize farmers’ passion for dairying and their exemplary practices in three categories: animal care, community outreach and environmental stewardship. 

For previous issues of Checkoff Check-in, click here.