This becomes an interesting concept to apply to investing in more automation services as a property manager. Automation is intended to make our jobs easier, less stressful, and more efficient. Which it does do, but it doesn't make everything easy. It does what's easier for us, so we can focus on doing what's harder... which can be, well, hard. 

When we adopt automation services to handle things like leasing, maintenance coordination, inspections, etc., much of our day's busy tasks are taken care of, leaving us to do the harder yet more impactful parts of growing a business that we used to not have as much time for. 

This can be a hurdle for some business owners because it's a shift into what may feel uncomfortable and challenging. You might hit bumps in integrating new processes. You might be dealing with shrinking your team. You might be shown a deeper issue in your business structure or properties that need to be dealt with. But, these hard things are meant to be embraced so you can be pushed to truly grow and scale. 

If you want a list of tools you should be utilizing for property management automation, check out our blog post here.  

Automation should most definitely be utilized, but with knowing that operational tasks being made seamless by automation doesn't remove the existence of hard tasks. Tackling these hard tasks is what one of our favorite books, The Hard Thing About Hard Things, dives into with greater depth. 

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