June Newsletter from The Center for Food Integrity
June 2020 Newsletter
A Fundraiser for Feeding America and the National Restaurant Association Employee Relief Fund
Webcast: Tuesday, July 14, 11 a.m. to 2 p.m. CDT
Join The Center for Food Integrity for CFI NOW: COVID-19 Pivot from Panic to Progress to …
Hear from recognized international experts in consumer insights and the future of food and agriculture
Help support those experiencing hardship by donating during the event to Feeding America COVID-19 Response Fund and the National Restaurant Employee Relief Fund
Register and attend one, two or all three sessions to hear from members of CFI’s Consumer Trust Insights Council and others who will detail the latest consumer research, weigh in on what’s next for food and agriculture, and answer your questions.
While attendance is free, we encourage you to consider a donation to Feeding America, RERF or both. You can donate anytime by clicking on the link below.
Are you eager to return to normal once the upheaval caused by COVID-19 is over?
Many of us take comfort in the notion of life going back to the way it used to be. However, a food system expert warns that approach could be bad for business.
“Wanting the social aspects of our lives back makes sense emotionally and personally. But rationally and professionally, the desire to ‘get back to normal’ is a liability,” says Kevin Ryan, founder of Malachite Consulting and Researchand a member of CFI's Consumer Trust Insights Council.
How do pork, beef and chicken get to our plates? CFI, in partnership with the Iowa Farm Bureau and Illinois Farm Bureau, has created an animated infographic, “Pork, Beef, Chicken: Journey to Your Plate,” featured on Best Food Facts, that details the intricacies of the meat supply chain. COVID-19 and the Food Supply: Your Questions Answered explores common questions.
Sustainability Shifts: Three Consumer Trends Brewing
While not mainstream quite yet, three pandemic-era consumer trends are bubbling just beneath the surface and set for significant growth, according to new online ethnography research that monitors millions of conversations in real time.
“The dominant motivation driving the consumer here is this notion of overcoming human limitation through technological innovation,” said Ujwal Arkalgud, chief executive officer of MotivBase, and member of CFI's Consumer Trust Insights Council.
Arkalgud and Kevin Ryan, also a member of the Council, shared their insights during a recent CFI webcast on shifting sustainability priorities. The full webcast is now available for viewing.
CFI NOW: More than 1 in 4 consumers aren't ready to 'return to normal"
Join us for the final weekly webcast of CFI NOW:COVID-19 and the Latest Consumer Trends on Friday, June 26 at 1 p.m. CDT. Please note, CFI NOW will be webcast this Friday, June 19.
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