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"It's been a long,
a long time coming
But I know, a change gon' come."

––Sam Cooke
Dear RULErs,

Do you feel that? There's change in the air. This morning during my family's weekly devotional that we've been doing every Sunday during quarantine, my brother and I were sharing our experiences at the Black Lives Matter protests this weekend in Dallas and D.C., respectively. I asked my dad (who is 82 years old) if these protests are anything like the Civil Rights Movement of the 1960s, and I was surprised when he said that our current demonstrations are unlike anything he's seen before. But it makes sense. 

Since its inception in 2013, the Black Lives Matter movement has never received such widespread support as it has in the last two weeks since the killing of George Floyd by Minneapolis police officer and White nationalist Derek Chauvin. In just 13 days, protests have taken place in 500 cities and towns in all 50 states in the U.S., and across 40 countries globally including Germany, Nigeria, France, Brazil, Japan, Canada, Ireland, Australia, South Africa, Kenya, Spain, Israel, South Korea, and the United Kingdom. 

Even more remarkably, today the Minneapolis City Council voted in a super majority to disband the city's police department, and Republican Senator Mitt Romney was seen marching with Black Lives Matter protestors today in D.C. 

But what I have been most interested in is the outpouring of support for Black Lives Matter and racial justice from major corporations recently. Last Sunday, Sherrell Dorsey at The Plug published a groundbreaking report on the number of tech companies who have released statements in support of BLM. There are currently more than 200 major corporations who have been vocal on everything from their support for the movement to their appreciation for their Black employees. (View the full list of companies here and support The Plug's fantastic reporting on the Black tech ecosystem here). 

The Black Lives Matter statements that we're seeing from corporations now remind me a lot of the Pride Month statements that we've become accustomed to seeing from companies each June over the past few years. It can be argued that the business community's decision to embrace LGBTQ rights has resulted in real policy change. In 2016, Georgia's governor was forced to veto an anti-gay bill after major companies including Disney, Apple, Time Warner, the NFL, and the NCAA indicated that they would desert the state if the bill became law. But on the other hand, there's an interesting argument that the corporatization of Pride has resulted in the dilution of the queer movement.

It will be interesting to see what role big businesses will play moving forward in the Black Lives Matter movement. Will we see corporate-sponsored Black Lives Matter protests and Juneteenth parades? Can we expect major corporations to leverage their influence against racist governmental policies? Will the potential corporatization of BLM result in the dilution of the core message of the movement? 

Only time will tell, but given the unprecedented nature of the last two weeks, (including money moves like this and this) who knows what the future will hold.

In the meantime, read on for three black business owners who won the week, a roundup of business news, and shoutouts to June RULEr birthdays (including day-one RULEr Majidah Muhammad who is celebrating her birthday today!)

Take care of yourself and each other,
Travers
SMALL BUSINESS

3 Black Business Owners Who Won the Week

It hasn't all been doom and gloom.
After a viral tweet that has garnered almost 1 million likes in just 24 hours, Healthy Roots Dolls founder Yelitsa Jean-Charles announced today that after selling out of their Zoe doll last week, they now have "hundreds of pre-orders, thousands of new fans, and a big story to share."
When D.C. Mayor Muriel Bowser decided to rename the stretch of 16th Street NW leading to the White House "Black Lives Matter Plaza," she called on local artist Benxett to create the sign. 
Sometimes when you gotta go, you gotta go NOW! That is especially the case when you're out protesting for hours. Fred Hill III, CEO & Founder of portable sanitation company Gotta Go Now, knows this better than anyone and has built a very successful business that meets one of our most basic needs. During the Black Lives Matter protests in DC this weekend, his porta-potties were out in full force providing relief to demonstrators. 
HAPPY BIRTHDAY TO YA!

Happy Birthday to some of our RULErs with June birthdays! 

DeAndre Brooks, Sr.
Kenneth Bulle
Tyren C. Holmes
Bruce Hughes

Majidah Muhammad

(Do you want to be included in the next round of birthday shoutouts? Submit your name and birthday here.)

BUSINESS NEWS & MONEY MOVES
––Yelp is adding a new tool to search for black-owned businesses

––'15 Percent Pledge' Calls On Major Retailers To Support Black-Owned Businesses

––Chicago's black-owned businesses face uphill battle to rebuild, even with outpouring of support

––Corporations speaking out about Floyd's death is a welcome development. But change takes more than words

––'Corporate America Has Failed Black America'

––Chart shows that black Americans weren't part of the surprise May hiring bump that benefited white and latino workers

––Silicon Valley can fight systemic racism by supporting Black-owned businesses

––Meet the 2.5 Percent: Philly's Black Business Owners in Fashion

––How You Can Support DC Black-Owned Restaurants Now

 
ICYMI
In case you missed it, check out some of the latest content from the Rule.
Should you see a therapist or get a coach? 
Dr. Ella Washington and Amanda Jurist, LCSW share how to determine which option is best based on your goals and situation.
Ready for Reinvention? Read with Me!
I'm launching Strivers Book Club on June 1. Strivers is a book club for people who want to grow in some way every day through reading. Each month I'll choose a theme and will select one to three books that fit within it. I'll send a weekly email with interesting insights, thoughtful takeaways, and action steps for incorporating the lessons from the readings into our daily lives. Join here.
Three Gen Xers Killing it on Social Media
With all the attention that Millennials and Baby Boomers receive, Generation Xers (people born 1965-1980) are often forgotten. But many of them have been making major moves on social media lately. Below are three Black Gen X social media standouts you should be following.
How to Freeze Your Bills During COVID-19
Software developer Mike Hayes tells how he negotiated deferred mortgage, credit card, and cable payments
Work from Home 101
Tips to Keep Focused and Stay Productive from Black Women Work
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the Rule is here to show that excellence in Black business and life is not the exception, but the rule. Once a week you can expect insightful content and practical tools to help you achieve excellence at work and in life.

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