👌 This week SEO News & Awesomeness... 

• You can now monitor the recipe structured data performance using the Google Search Console
  Measure the search impact of the recipe structured data in the Google Search Console via the "Search Appearance" tab of the "Performance" report. 
   
• Visualizing The SEO Engagement Trap – How To Use Behavior Flow In Google Analytics To View User Frustration [Case Study] by Glenn Gabe
  How can you identify user frustration by not meeting visitors search expectations? Glenn shows us how by visualizing the user journey using Google Analytics' Behavior Flow.
   
• Optimizing Content in Category Pages while Keeping its Commercial Nature by yours truly
  How can you feature content in your category pages to make them relevant and more competitive without changing their transactional/commercial intent, confusing users and Google? In this post I go through different ways to do it with examples. 
   
• Preparing E-Commerce for the Post-COVID Bounce Back by Luke Carthy
  With your consumers now relying on online shopping more than ever, how can you be sure you're getting your fair share of that online retail pie? Luke Carthy explains how! 
   
• 5 Steps to help you identify the cause of visibility loss by Kushal Khan
  Khushal shares the process to follow to identify the cause of an organic search visibility loss. 
   
• Is Google E-A-T Actually a Ranking Factor? - A Whiteboard Friday by Cyrus Shepard
  Cyrus covers Google's E-A-T: If it can be considered a ranking factor, how to make your E-A-T goals SMART, and how to communicate it all to stakeholders.
   
• How to track Core Web Vitals with Google Tag Manager by Matteo Zambon
  A fantastic step by step guide in which Matteo shows how to track the Core Web Vitals metrics using Google Tag Manager 
   
• Agency vs. In-House SEO: Differences, Advantages, and tips to succeed in each case - A Crawling Mondays Episode
  Learn about the main differences, advantages and disadvantages and the best scenarios for agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven.
   
• 20+ digital marketing pros reveal their industry stressors by Hannah Butcher
  What causes stress to digital marketers? Hannah interviewed 20 specialists to identify the biggest industry stressors as well as the most popular ways to relax. 
   
• The Importance of Diversity in the SEO Industry: An Interview with Areej AbuAli by Kameron Jenkins

  Kameron interviewed Areej about diversity in the SEO industry: The challenges and status at companies and public platforms, with ways to promote diversity in SEO.