Between Hype Cycles and the Present Shock
My long essay (or short book) “Between Hype Cycles and the Present Shock. Art at the End of the Future” is now available on NERO as a beautifully designed webpage. You can read it online or download it as a 40 pages, ready to print pdf.
"Between Hype Cycles and the Present Shock" is an attempt to understand if, and how, art can exist in the present time. We know we are living an age that is profoundly different from that in which contemporary art was born: an age of acceleration, present shock, distracted gaze and end of the future. And yet, when it comes to art, we still confront it as if nothing had actually changed: as if it were the sacred result of moments of deep focus and concentration; as if it could still be experienced without distraction; as if it were the expression of a constant fight against the old, and of an endless rush towards the new; as if it could speak a universal language, and last forever. But it doesn’t.
Rather than providing answers, this text raises questions such as: is it still possible to make art under these conditions, and to experience art as it should? What’s the price we have to pay for engaging today’s media and the crucial issues of our time, in terms of duration and long term appreciation?
Although these considerations apply to all contemporary art, I use contemporary media art as the main area of reference, as I think most of the problems I’m outlining are more visible there, and more radically affecting the art that uses the tools and addresses the key issues of the post digital age. The essay addresses sub-topics such as primary and mediated experience, the end of the future, Futurism vs Presentism, art’s relation with art market dynamics and technological hypes, art’s incorporation in the art system and in mainstream culture, obsolescence and media art preservation, the difficult relationship between artistic practices and media hypes (with a focus on Virtual Reality and Artificial Intelligence). Featured image courtesy Alterazioni Video.
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