Hi <<First Name>>, the phrase 'corporate purpose’ is trending, so what's it all about and how do Australia's top-50 companies rate relative to each other?

One company gets a perfect score, 15 rate highly and 19 fail to adequately explain why they exist!

Find out more in this summary article or my 4-page report.



Even if you're not Australia-centric, you may find the methodology interesting.

One of the most inspiring interviews I've heard is with Brian Chesky, co-founder and CEO of Airbnb, where he describes how the needs of stakeholders were balanced in responding to the pandemic.

"It is possible to design systems where everyone benefits … people have this erroneous notion that there’s this thing called tradeoffs, and that you must prioritise somebody over the other - I just call that an incomplete design"

- Brian Chesky, CEO, AirBnB

A few topics that attracted highly engaged audiences during the month:

• Coles vs Woolworths - which one has the better purpose statement?
• Unilever vs Kraft Heinz - is stakeholder capitalism a fad or the future?
• Big money hits pause on Facebook and Instagram advertising
• Essential viewing - Meyne Wyatt's monologue on racism from City of Gold is below

For some lightheartedness, our friends from across the ditch (New Zealanders) brilliantly tackle the issue of kids watching things online that they shouldn't be ...



I invite you to follow my LinkedIn page and Facebook page if you want to see occasional ideas and inspirations, and reach out if you'd like to discuss any aspects of your challenges.

Phil Preston
phil@philpreston.com.au
philpreston.com.au
+61 408 259 633

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