I was invited to Hey this week. Such a wonderful initiative, I was really excited to test it out, especially in the context of this work on mediums. After all, email is a very big part of communication in 2020. I spent close to 120 hours this year alone, typing emails (117 hrs, based on Rescue Time).
The design is nice and rich, I am sure there plenty of UX and design folks analyzing that side of things. I want to focus on a particular, potentially esoteric point.
As far as I understand, Hey can only receive emails forward to it from another server. So in the context of this study of mediation, it is what we might call a ‘proxy medium’. It creates a layer of mediation, which in this case is more friendly to use, but an additional one nonetheless.
If for example, it would have completely replaced Gmail, it would have removed a layer of mediation, and could have moved closer to being a ‘meta medium’
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