Digital Dairy Series A Resounding Success!
With in-person outreach opportunities cancelled left and right at the start the pandemic, your ADAI Nutrition Team decided it was time to ramp up online learning events. To capture the attention of health and wellness professionals, we offered continuing education credits and brought in world class speakers for the “Digital Dairy Series: A Download From Leaders In Sustainable Nutrition and Agriculture”. ADAI’s first webinar series focused on connecting providers with the science behind dairy’s value in nutrition, as well as its place in consumer choice and sustainable food systems. Seven sessions were offered live, recorded and made available for additional professionals to view over the next year. To date, the Series has reached:
- 1500 Registered Viewers
- 500 Different Health and Wellness Professionals, including Registered Dietitians, from around the WORLD!
- Over 440,000 potential impressions through social media shares by speakers, Build Up Dietitians Network, and Indiana Academy of Nutrition and Dietetics.
To put this in perspective, a one-day event with 7 hours of in person education would typically reach 150 Registered Attendees, exclusively in the state of Indiana. This new opportunity stretched farmer dollars further, reaching more than 3 times as many professionals with a similar investment. Evaluations were excellent, with 96% of attendees viewing dairy foods and farming positively following the sessions! (Zero respondents had a negative impression.) If you know someone who may benefit, all recordings are still available here.
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