This week, ADA North East is facilitating the distribution of nearly 40,000 gallons of milk as part of the more than 200,000 gallons slated for distribution during National Dairy Month. New York dairy farmers Judi Whittaker, of Whittaker Farms, and Debbie Lawton and Chelsie Fuller, of Lawton Jersey Farm, participated in today’s event in Tioga County. 

Allison Akins of Five Mile Farm, Lisbon, N.Y., joined ADA North East nutrition specialist Michelle Barber on a Facebook Live interview with Weis Markets’ Registered Dietitian Beth Stark. Promotions like this engage consumers who are interested in food and nutrition and who will purchase more dairy products to try the recipes at home.

To retain drive-through sales at Taco Bell during COVID-19, dairy checkoff helped Taco Bell develop to-go meal kits – each containing 11 ounces of cheese which is more than a large pizza.

For previous issues of Checkoff Check-in, click here.