Now that we can begin reopening many of our businesses across the county, and look to start welcoming back visitors, it is time to change our messaging.

We have evolved our campaigns through a series of messages during the government restrictions, starting with Bring Lancashire Home, then more recently 'See You Soon, Safely'.  Now it is time to welcome people back to enjoy Lancashire, in a new way. 

#RedefiningLancashire has launched today, aiming to build confidence and trust in the county's many and varied businesses, and in turn help to boost the local economy.

Already many of the county’s businesses, in all industries, have been evolving through the Coronavirus outbreak and we have been uplifted by the creativity and innovation of businesses to find new ways to continue trading in a different way.

Marketing Lancashire is leading on this new campaign which will highlight some of the amazing work taking place, and support businesses as they recover, grow and flourish in the post-covid world. Residents and visitors will also be reminded of what an innovative and exciting place the county is, and how everything it offers is 'redefining' itself, with the aim of creating an even stronger Lancashire than before.

We have created a simple form for you to update us with how your business is adapting and “redefining” what you do and the way you do it along with your up to date operational information.  Please take a few moments to complete it here

From next week we will start to use #RedefiningLancashire in our consumer communications and we would encourage you to join the campaign by using #RedefiningLancashire in your own communications.

You can read more about the campaign as well as downloading campaign logos and images for your use here