LUCCA CHANGES AND IS MADE IN FOUR
From October 29 to November 1:

Lucca online, Lucca live, Lucca diffused and Lucca on air

The city still the heart of events

the city still the heart of events. The physical place will not be abandoned, it is the symbol of the meeting that triggers the spark of creativity and makes relationships magical in an unmistakable context. In compliance with the provisions of the Guidelines drawn up by the Conference of the Regions relating to the Prime Minister's Decree of 11 June, there will be a widespread, contained and different physical dimension than usual: a cultural and spectacular festival in line with the protocols of static theaters (cinema , theaters and auditoriums). [..]

The event in the city will be present as every year, but it will have a fairly radical change and this is why the keywords of this pillar are:

• DIFFUSED PHYSICAL DIMENSION: that is, it will probably be scattered over the whole city and spaced between the various parts (between the various tarpaulins).
• CONTENT: it will certainly be smaller and probably less exhibitors, but we still do not know which ones will be excluded (there is reason to consider whether the giants of the comic or the small comic book retailers will be present).
• Cultural and spectacular festival IN LINE WITH PROTOCOLS of STATIC SALA events (cinemas, theaters and auditoriums): a static, blocked, packet protocol. Certainly, the organization of the reservations for the previews and conferences will be made better this year than in the other years that the seats were sold out only to the most intrepid. But we hope that this definition applies only to the already present cinema events, conferences, workshops of past years.
• SPECIFIC PARTICIPATION METHODS and RESTRICTIONS consistent with the current situation: there will certainly be procedures and reservations, the classic method we use around the city to see what is there at the moment will not be an option this year.
• ACCESS to all activities will be allowed ONLY THROUGH TICKET: this data is very important, because it marks a radical change in the fair, due to force majeure; there will no longer be free areas, free events and events with tickets. And this will surely discourage last-minute visitors or simple onlookers.
• COSPLAY: (through ticket only) including cosplay activities that will take place in some of the most beautiful historic buildings in Lucca: a difficult change to manage that of cosplay social control, even if official cosplay activities can be organized in closed places and limited admission, it is difficult to imagine that taking a photo with your favorite cosplay is prohibited by some regulation.

The digital world will be explored like never before

The digital world will be explored like never before, to offer unique appointments even to those who will be far and with those who will be far away: live and on demand events, booking activities with premium packages, previews and projections, advice for purchases, with ad hoc developed content also coming from the community, which remains the true protagonist of all the actions put in place.

  Digital and social activities will be enhanced, how they will unfold is yet to be discovered; but a sentence already tells us that there will be digital paid activities that can be purchased with "premium packages" as well as giving perhaps some digital sharing of the conferences and movie movie previews.

The keywords of this pillar are: ONDEMAND, PREMIUM PACKAGES, PREVIEWS, SCREENINGS, SOCIAL / COMMUNITY.

The Main Media Partnership with RAI and RAI RADIO2 Official Radio

The Main Media Partnership with RAI and RAI RADIO2 Official Radio. Italian public TV and radio take the field to support the great public event dedicated to comics and games in a historic moment in which support for the restart of cultural events becomes a real public service commitment. Side by side, like the protagonists of our favorite sagas, in the challenge of the millennium. After long months of isolation in which Rai Radio2 has effectively responded to the growing need for entertainment and information, in this new phase this recovery phase returns to follow the most relevant events on the Italian scene starting from Lucca Comics & Games. Together with them, other media partners will play a leading role, putting themselves to the test to experiment and take new paths together with the festival.

Rai and RaiRadio will become partners and close collaborators of the fair. This means that many of the usual events such as conferences and previews that normally took place at the fair will be followed and broadcast by RAI and its media. A fairly new collaboration that will have to prove itself at the height of the digital world of the network which is currently much more dynamic and effective on this type of content. It will not be easy to offer a complete and efficient service, but we will see how the events will go.

Here the keywords of this pillar are RADIO AND TV.

And finally ... the Campfires!

And finally ... the Campfires! Lucca Comics & Games will turn into a large festival spread throughout the country thanks to the involvement of the main stores specializing in comics, games and fantasy fiction. These indispensable places where passions are shared will become outposts distributed throughout Italy to offer cultural entertainment to the most active public there is. 1, 10, 100 Lucca Comics & Games where publishers will be able to offer special content and releases of the moment, in direct line with the activities carried out in Lucca and other campfires. [...]

Lucca Comics focuses with the partnerships outsourced in the area: it invites the shops and centers dedicated to the themes of the fair to participate as a mini exhibition venue for the Lucca C&G events. A new venture of the fair that tries to become an event no longer limited to a date, to a place but that extends widespread over its entire nation. A new experience that brings the fair practically to the home of its fans with the classic game and comic book previews.