The behaviour of fashion brands during COVID 19 will affect their future

Throughout the pandemic so far, brands and businesses in all sectors have been judged on their response to COVID 19. From whether businesses take staff safety seriously, to how they have been interacting with customers during lockdowns; customers will have noticed brand behaviour. If brands haven’t acted responsibly or fairly, they face consumers removing their loyalty – and with that, their future purchasing power.

This will have significant, far-reaching impacts on the fashion industry post-Covid. While brands can be tempted to focus on the immediate problems of unfulfilled orders and mountains of stock across the globe, this is shortsighted. How a brand treats its supply chain, textile workers and consumers during the different phases of coronavirus will directly influence the sustainability of every brand – and fashion brands must not ignore this. <<Readmore>>

The fashion industry doesn’t need more suppliers – it just needs better ones

The recent exposure of conditions in Leicester fashion factories highlights how essential it is for supply chains to be fully transparent.

 As the UK takes tentative steps to come out of coronavirus lockdown; one city, Leicester has been put back under stricter restrictions. The cities’ fast fashion factories have been cited as one potential driver of higher COVID 19 rates compared to the rest of the country, with allegations against manufacturing bosses of not taking social distancing, COVID-secure work conditions and worker safety seriously. Both consumers and industry professionals have reacted with shock and concern over images of the working conditions inside these close-to-home Leicester factories, leading to widespread condemnation and calls for greater transparency across the entire fashion supply chain. <<READ MORE>>

Lockdown - Easing