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InTouch
July 2020

MESSAGE FROM THE EXECUTIVE CHAIRMAN

Dato' Seri Ibrahim Hj Ahmad
Group Chairman, Brahim's Dewina Group of Companies

“Let us put our hearts & soul together, regardless of
how challenging it may be to stay strong and recover
our business.”

Dear Colleagues,

The COVID-19 pandemic is first and foremost a human tragedy, infecting more than 120,000 and killing more than 4,200 people as of March 12, 2020. The loss of human life is heart-breaking.

This pandemic is causing an unprecedented economic downturn, and businesses big or small are likely to bear the brunt of it.

The virus has also hit society like a global tsunami, disrupting travel, cutting off communities, shuttering factories, and shaking up economic markets. The global manufacturing sector has suffered its worst while airlines and cruise lines are reeling as people opt to stay home.

With the pandemic potentially triggering a global economic slowdown, our leaders are already looking for ways to shore up our countries’ economies.

Similarly at Brahim’s Dewina Group of Companies, we are not spared of this tragedy. Nevertheless, I am confident that each company in the group has placed its strategy to recover quickly and surely!

Let us all put our hearts and soul together, regardless of how challenging it may be to stay strong together and recover our businesses. I trust with your teamwork and hard work as always we will make it again, with Allah’s blessings! InShaAllah.

This July as always is a special month for Brahim’s Dewina Group of Companies. Brahim’s brand celebrating its 32^nd Anniversary and Dewina Food Industries celebrating its 34^th Anniversary.

I thank you all and your families for your untiring support and dedication towards the success of Brahim’s!

“Marilah kita bersatu hati dan jiwa, tidak kira betapa mencabarnya untuk terus kuat dan pulihkan perniagaan kita semula.”

Salam Sejahtera semua

Pertama sekali, pandemik COVID-19 adalah satu tragedi manusia yang telah menjangkiti lebih dari 120,000 orang dan membunuh lebih daripada 4,200 orang pada 12 Mac 2020. Kehilangan nyawa manusia sangat menyayat hati.

Pandemik ini telah menyebabkan kemerosotan ekonomi yang belum pernah terjadi sebelumnya, dan perniagaan besar atau kecil menanggung kesannya.

Virus ini juga melanda masyarakat seperti tsunami global, mengganggu perjalanan, memutuskan komuniti, menutup kilang dan menggegarkan pasaran ekonomi. Sektor pembuatan global telah mengalami situasi yang terburuk sementara syarikat penerbangan dan kapal pesiaran mengalami kemerosotan ketika orang memilih untuk tinggal di rumah.

Dengan kejadian wabak yang berpotensi mencetuskan kelembabpan ekonomi global, para pemimpin sudah mencari cara untuk memulihkan ekonomi negara kita.

Begitu juga di Kumpulan Syarikat Brahim’s Dewina, kita tidak terhindar dari tragedi ini. Walaupun begitu, saya yakin bahawa setiap syarikat dalam kumpulan telah meletakkan strategi untuk pulih dengan segera dan pasti!

Marilah kita bersatu hati dan jiwa, tidak kira betapa mencabarnya untuk terus kuat dan pulihkan perniagaan kita semula.

Saya percaya dengan kerja berpasukan dan kerja keras anda semua kita akan berjaya lagi, dengan restu Allah! Insya Allah.

Bulan Julai seperti biasa adalah bulan istimewa bagi Kumpulan Syarikat Brahim’s Dewina. Jenama Brahim’s meraikan ulang tahun ke-32 dan Dewina Food Industries meraikan ulang tahun ke-34.

Saya mengucapkan terima kasih kepada anda semua dan keluarga anda atas sokongan dan dedikasi yang tidak kenal lelah terhadap kejayaan Brahim's!

MESSAGE FROM THE GROUP MANAGING DIRECTOR

“Customers' experience is everything. Get it right."

Dear Colleagues,

Good customer experience leaves people feeling heard and appreciated. It minimizes friction, maximizes efficiency, and maintains a human element.

Customers want to build relationships and emotional connections and will respond to brands that show interest in them and their feelings.

Give customers a great experience, and they’ll buy more, be more loyal, and share their experience with friends. That’s what every company strives for.

What truly makes for a good experience? Speed. Convenience. Consistency. Friendliness. And human touch—that is, creating real connections.

Customers are more likely to try additional services or new products from brands that provide superior customer experience.

This 16^th July, Brahim’s brand celebrates its 32^nd Anniversary. Let us all stay focus on delivering our best brand experience to our customers.

Thank you for your hard work during this challenging time and please take care of yourself and your family's safety and health.

Nur Fatin Dato' Seri Ibrahim
Group Managing Director
Dewina Holdings Sdn Bhd

"Pengalaman pelanggan adalah segalanya. Buatlah dengan cara yang betul"

Assalamualaikum semua,

Pengalaman pelanggan yang baik adalah apabila mereka merasa didengari dan dihargai. Ia dapat mengurangkan salah faham, memaksimumkan kecekapan dan mengekalkan unsur kemanusian.

Pelanggan biasanya ingin membina silatulrahim dan hubungan emosi dan akan bertindak balas terhadap jenama yang menunjukkan minat terhadap mereka dan perasaan mereka.

Berikan pengalaman hebat kepada pelanggan, dan mereka akan membeli lebih banyak, lebih setia dan berkongsi pengalaman mereka dengan rakan. Itulah usaha dan hasrat yang ingin dicapai oleh setiap syarikat.

Apakah sebenarnya yang membuat pengalaman pelanggan yang baik? Kepantasan. Kemudahan. Konsisten. Keramahan. Dan sentuhan manusia - iaitu mewujudkan hubungan yang sebenar.

Pelanggan pasti cenderung untuk mencuba perkhidmatan tambahan atau produk baru dari jenama yang memberikan pengalaman pelanggan yang unggul.

Pada 16 Julai ini, kita akan meraikan ulang tahun jenama Brahim’s yang ke-32 tahun. Marilah kita semua terus fokus untuk memberikan pengalaman jenama yang terbaik kepada pelanggan kita.

Terima kasih atas sokongan dan dedikasi anda semua.

DEWINA HOLDINGS

BRAHIM’S Japan new venture - OEM products for MUJI Japan

Started selling since 21 May 2020 in Muji Outlets in Japan. Currently, selling 3 product ranges - Malaysian Chicken Curry, Chicken Masak Lemak & Beef Rendang.

Brahim’s 32nd Anniversary Cooking Contest

DEWINA TRADING

Brahim’s Online Store Promotion

Pizza Brahim's

Terong Goreng Chili guna Kuah Sambal Tumis Brahim's

Click Here For Recipe

DEWINA FOOD INDUSTRIES

DEWINA CONSULT

The Overview: Halal Assurance System by Halal Academy

A 3-hour online training course using Zoom Apps was conducted on 16 April 2020 by Halal Academy Company (Halal Professional Board of JAKIM) on Halal Assurance System.

The topics involved were: Description of Halal Assurance System, the Malaysia Halal Assurance Management System Guidelines, and ways on how to start to develop Halal Assurance System.

Trainer for the course was Madam Hardiyanti Ben, a Professional Board-Certified Trainer; HRDF Certified Trainer from Halal Academy.

During the course, DCSB’s representative gains new knowledge and skills and also able to promote DCSB’s services among the participants.

DCSB’s representative was Miss Nor Azreena Aznan.

DESATERA

Chef-On-the-Go

Program ini merupakan program penghargaan syarikat kepada pelanggan. Menu yang disajikan adalah berlainan dari menu harian dan ianya disediakan didalam dewan makan. Selain daripada menu harian, siri kali ini disediakan pada waktu makan tengahari antara pilihan set pencuci mulut adalah Waffle, Sweet Corn, Jejari Keledek, Cucur Sayur dan Cucur Jagung. Program ini melibatkan semua cluster di Central Region.

Newsclippings

11 June 2010_havehalalwilltravel.com_Buy Brahim's Halal-Certified Ready-To-Eat Meals At MUJI Outlets In Japan

9 June 2020_Head Topics (headtopics.com/my)_Kerinduan rakyat Malaysia di Jepun nak makan rendang terubat

12 June 2020_Places and Foods (www.placesandfoods.com)_BRAHIM’s now produces HALAL Malaysian Food for MUJI Japan

Brahim’s curry now in Muji outlets Japan!

It’s quite a milestone to impress a curry-loving Malaysian and we guess the Japanese market did it because our curry impressed them!

Enter this Japanese store, known for its minimalist-inspired products and for the wide variety of products they sell, which now sells curry!

BRAHIM’S Japan new venture - OEM products for MUJI Japan Muji product was featured in Mezamashi TV (Fuji TV/national net) on Tuesday, June 23, 2020