USF Athletic Director Michael Kelly sits down with INFLCR Founder & CEO Jim Cavale to discuss Kelly’s approach to building his team during his time as COO of the College Football Playoff and early into his tenure in Tampa, supporting initiatives related to social media, helping student-athletes promote their brands and much more.

The conversation is indexed below for efficient viewing. There’s also a full audio file via the link if you’d prefer to listen to the discussion.

• 1:04 - How you were able to put together the team and the plan to grow the College Football Playoff into what it is today? 
• 2:31 - What was the intention behind the CFP's multimedia approach? 
• 5:28 - How did you approach entering your role as Director of Athletics at South Florida? 
• 6:47 - What goes into your decision-making process when it comes to hiring decisions? 
• 8:19 - What is your personal approach to social media? 
• 10:28 - How are you supporting initiatives and people that have to do with social media aspect and how you're owning it as being really your own media network? 
• 13:39 - Would you agree that student-athletes telling their stories helps USF tell its story at the same time?