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Are you a copywriter? If so, this article may pose some bad news. According to Elizabeth Rembert from Bloomberg, a company called Persado has created Artificial Intelligence that would give the best advertisers in the world a run for their money. The system works by tapping into a database of more than 1 million words and phrases to persuade consumers. The reason behind its success is because a machine is apparently unmarred by bias and other unpleasant human characteristics.
J.P. Morgan, a loyal client of Persado, was happy to report a whopping 450% increase in click-through rates. Their chief marketing officer had this to say:
“Machine learning is the path to more humanity in marketing. Persado’s technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked.”
More ironic words have never been spoken.
While we’re still on humans versus AI, Anne McCarthy of the BBC, writes on the effects of predictive text on our brains. She highlights a study that found that secondary school children who used predictive text on their mobile phones made more spelling errors than non-users.
Aside from affecting our spelling, is predictive text sucking away our individuality and the joy of human interaction? After all, what makes each of us unique is our nuances including the slight misspellings, the preference for exclamation marks over full stops or the inclusion of an odd smiley. Tag our Twitter handle to let us know what you think.
Evan SIlinger of BBC holds the view that predictive text could transform us into 'personalised cliches' where we become half-man, half-algorithm. Evan clearly seems to have a solid opinion about AI judging from his think piece from a few years back.
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