What's this 'synthesis' thing all about?
When doing any sort of research with people, you need an effective way to summarise the feedback and figure out what you should focus on next.
A great way to do this is to pop each point made on a ( virtual) post-it note (colour-coded by person or type of point, e.g. pain point, positive feedback) and group similar ones.
After you've discarded the post-its where fewer than 3 people have discussed that point—a way to reduce noise in a sea of information—summarise what each remaining cluster of notes is telling you. Then decide on a next action for each.
Hit 'Reply' if you'd like to do user research yourself and want more detail or have any questions. 🙂
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