Hello <<First Name>>,
I'm writing this to you in blood, sweat & tears. Fingers pulsating—forehead perspiring—eyes laughing in the kitchen over a cup of tea.
Would you mind doing this?
Imagine
the life of your work. We could call that the lifeblood of your business, couldn't we? The thing that flows through everything. Your motivation—what you value most.
This email is inspired by the word BLOOD, because the word evokes a response. You can't ignore a message that arouses your attention, sure you can't?
Today, it's all about the power of your words.
Please remember your words matter to everyone.
You are in good company.
Paul (& Roger & Anne)
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