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McPherson Strategies

THE MCPHERSON MEMO

Hello, 
 
Like you all, I'm horrified, disturbed and deeply saddened by the recent string of mass shootings in this country. I continue to be haunted by the manifesto of the El Paso shooter, and the way this type of hateful and racist rhetoric seems to be spreading. And at the same time, I'm incredibly inspired by the strength of the Dayton and El Paso communities. Today, thousands in El Paso are expected to attend the funeral of Margie Reckard after her husband sent an open invitation to the public: "His Only Relative Was Killed in the El Paso Massacre. He Has Invited the City to Her Funeral." Another reminder that love will always trump hate. 
 
Susan

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ON OUR MINDS

Brought to you this week by McPherson Strategies account executive and policy wonk, Rebecca Krisel. 
 
Consumer activism reaches new heights.
We are witnessing a turning point in CSR. With Equinox and SoulCycle members cancelling their memberships in response to Stephen Ross’s fundraiser for President Trump and Armie Hammer calling for the boycott of Marvel movies because the chairman of Marvel Entertainment is one of the largest contributors to President Trump’s campaign, consumer political activism has reached a new level. Through the channels of social media, information about companies is spreading like wildfire, and everyday consumers are using the power of the purse to respond when companies stand in opposition to their political beliefs - even when it’s just a “passive investor.” Now, let’s see what kind of impact these protests will have!
 
Gun violence is NOT a mental health problem.
With our nation still recovering from the recent mass shootings in Gilroy, California, El Paso, Texas, and Dayton, Ohio, those who oppose stricter gun laws lean on the narrative that this is a mental health problem. However, there is no factual link between mental illness and violence against others. In fact, the US Department of Health & Human Services states that only 3%–5% of violent acts can be attributed to individuals living with a serious mental illness and people with mental health disorders are 10 times more likely than the general population to be victims of a violent crime. If we are going to talk about the role of mental health in mass shootings, let’s talk instead about how to provide mental health services for those affected by the mass shootings.
 
Salmon Gold saves the day.
Feeling particularly down after a double whammy blow to our environmental policies this week? Us too. With the weakening of the Endangered Species Act and the EPA approval of the controversial Alaska mining project Pebble Mine that could devastate one of the world's most valuable wild salmon fisheries, it is easy to feel like the world is coming to an end. However, there is a shining star amidst this dark news: Tiffany & Co. (alongside client The Tiffany & Co. Foundation) and Apple just announced partnerships with Resolve in the launch of Salmon Gold, an innovative approach to sourcing gold responsibly while restoring aquatic habitats in Alaska, the Yukon, and British Columbia.

 
ON OUR RADAR
 
Go: 

  • Want to leave the city without leaving the city? Try one of these five beautiful hikes across the boroughs of New York City. 
  • On August 26th, celebrate Women’s Equality Day in commemoration of granting women the right to vote AND National Dog Day as a way to honor and rescue our furry friends.
 
Watch: 
  • We are obsessed with this video from Equality Can’t Wait. Smart and hilarious! 
  • Should a job provide a paycheck or a purpose? In this video produced by The Atlantic, Derek Thompson explores his concept of workism, which he believes has rendered Americans the workaholics of the world.
 
Listen: 
  • Our CEO Susan McPherson tells her story about how she became a "matchmaker for social impact" -- and the lessons she has learned along the way. Catch her wisdom on the most recent episode of the podcast Sincerely Hueman (which you should definitely subscribe to!).
  • MacArthur Genius Raj Chetty unpacks his cutting-edge research and proposes policy solutions to unlock social mobility in the United States on The Ezra Klein Show
 
Read:   
Subscribe: 
  • The ForbesWomen newsletter is a must! Every Thursday, discover news about the world’s top female entrepreneurs, leaders, and investors. Sign up here
 
Welcome: 
  • Congratulations to Taylor Lorenz for joining the New York Times Styles desk. And what a testament to her acumen as a journalist!
 
Apply: 
  • Nominations are currently open for Fast Company’s Most Innovative Company Awards. Categories include Not-For-Profit and Social Good, among others. The deadline is 9/13. See more details here
  • CNBC - Make It is hiring a money reporter with a focus on covering credit cards. See here for more details.
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