New look for St Mark’s College

Hughes recently completed a brand refresh for St Mark’s College, a North Adelaide residential college for university students.
 
The new look was developed to capture the progressive nature of the College, while paying homage to its history. A refocus on the primary colours, particularly the ‘light blue’ and dynamic, brighter images helped to convey this visually. Following development of a new style for brand communications, Hughes then applied this through the design of a new website, prospectus document and other key marketing collateral.
 
The brand refresh also included producing new content including a series of new videos, copy and photography to represent the diversity of the College community and the core aspects of life at St Mark’s.
 
To view the new website visit https://www.stmarkscollege.com.au

Adelaide to welcome its first micro-hotel

The micro-hotel trend that is sweeping big cities across the world is coming to Adelaide.

Leading developer Hines Property has received planning approval to build the city’s first micro-hotel at 274 North Terrace, which will feature high quality yet small rooms designed for short-stay visitors and young tourists.

Hughes worked with Hines Property to generate publicity for the announcement of the project, which is anticipated to commence construction next year ahead of opening in 2021. Read.

Hughes helps universities Transform

Adelaide Airport plans for the future

Adelaide Airport has released its 2019 Preliminary Draft Master Plan, highlighting its plans for growth, jobs creation and sustainable economic development over the next 20 years.
 
Forecasts indicate passenger numbers will grow to 19.8 million by 2039 – including 3.3 million international travellers – while air freight will almost triple from 58,500 tonnes to 146,000 tonnes.
 
Hughes has been working closely with Adelaide Airport to help prepare and promote the Master Plan, and in managing stakeholder feedback.

Record numbers show support for Hutt St Centre

On August 9, the Hughes PR team joined a record number of South Australians to participate in Hutt St Centre’s 11^th annual Walk a Mile in My Boots event.

The event encourages South Australians to show their support for people experiencing homelessness by walking one mile to understand what it’s like to wake up on a cold winter’s morning and walk in search for something to eat, a hot cup of tea or coffee and a friendly face. 
 
Despite the cold weather, more than 5000 people made the one mile (1.6km) trek from Victoria Park to the South Parklands – raising awareness and funds for Hutt St Centre.
 
The biggest event as part of National Homelessness Week, Walk a Mile In My Boots raised more than $280,000 which will enable the Centre to continue to provide food, housing assistance, education and social services to people experiencing homelessness.