Copy

Hello product people,

 

Peloton is preparing for its IPO, joining a long list of loss-making startups seeking to float on the stock market. Famed for its stationary bike and home fitness concept which costs around $2000, losses have jumped almost fourfold to reach $196 million in the year to June. Despite the losses, the company boasts a strong user base with over 500,000 subscribers plus a further 102,000 subscribers to its digital fitness classes which don’t require a Peloton bike or treadmill. Peloton was valued at more than $4bn during its last funding round and wants investors to believe that it can kill the gym. Whilst investors welcomed the move, some commentators have suggested the biggest risk facing the company is, much like Spotify, potential legal action by record labels over the music played during its classes.

 

An ex-Googler has been charged with 33 counts of theft and attempted theft of trade secrets. Anthony Levandowski worked at Alphabet’s Waymo division which heads up the company’s self driving projects. It is alleged that Levandowski stole up to 14,000 documents containing proprietary information about its self-driving cars and downloaded them onto his personal laptop before departing the company. Shortly afterwards, he left Google and founded his own self-driving truck startup called Otto which was acquired by Uber for almost $700 million.“We have always believed competition should be fueled by innovation, and we appreciate the work of the U.S. Attorney’s Office and the FBI on this case.” said a spokesperson for Waymo.

 

Microsoft has hired a former Siri boss for an AI leadership role.  Bill Stasior joins the tech giant as corporate VP of technology after leading Apple’s Siri team for the past six and a half years. The motives behind the move are unclear with some speculating that it could trigger a strategic rethink of Microsoft’s Cortana offering or an entirely new AI product altogether.

 

Finally, if you’re exploring ways to present your pricing to customers, sneaker brand K Swiss has taken a novel approach to communicating its pricing by offering what it calls ‘transparent pricing’.

 

Enjoy the rest of your week!

 

 



Your product briefing

 


Product strategy - How innovative should your ideas be?

Novelty is a risk. Too much of it, and you’re almost certain to fail. But too little of it and you’re just a redundant copy of someone else — which is also a recipe for failure. What’s needed is a balance of both.
 


Design - The ABCs of design systems

You can spend months crafting brilliant symbols in Sketch, writing guidelines, and partnering with engineers to build everything in code. But have you stopped to think about what the experience is like for people using the system? How easy is for them to receive updates? Is it a manual process or do changes get synced automatically? Good distribution starts with great encapsulation. Most modern design tools have disruption tools built right into them. But how might a Sketch plugin replace your need to use a Sketch Library that has to be manually download each update? For engineers, how might you improve their need to copy-and-paste raw values and/or HTML?
 


Skills - Five pieces of terrible advice Product Managers get

There is an abundance of great advice offered to new/aspiring Product Managers. There is also some easy to spot bad advice doing the rounds. The most dangerous type, however, is advice that looks good at the surface but is actually bad. I like to call such advice as, ‘terrible advice’.
 


New product features - Google Nest Doorbell adds delivery detection

Being able to tell when a delivery person comes to your door with the package you’ve been waiting for is one of the perks of owning a video-enabled doorbell. But most doorbells can’t alert you if someone drops off a box; at best, it’ll sense that someone came by, and you’ll need to review a video clip to see more. Google addresses that limitation with this update, giving its camera an edge on competitors.
 


UX - How to create a UX workshop agenda

UX workshops can drive projects forward and build consensus, but are only a valuable use of time when the agenda is defined from the goals you want to achieve. Here's a 3-step process for designing a useful workshop agenda in UX projects.
 


Opinion - Why are products for older people so ugly?

Lots of designers have had similar “aha!” moments after talking to their older users. Take Nick Baum, who created StoryWorth, a subscription app and website that allows family members to prompt each other to tell stories about themselves. Launched in 2013, the site has collected well over one million stories, Baum says, the vast majority of them from people over 60. During the early years, Baum handled a lot of the customer support himself and often fielded phone calls from older users. Once, an unanticipated problem popped up.
 


Product process - How to collect, analyse and prioritise customer feedback

Unprompted feedback deserves special attention. Here’s one key reason why. The customer issues that aren’t on your radar, that you’re completely unaware of, can be the most important things you need to hear. You’re more likely to hear those left-field issues via unsolicited feedback or from open-ended questions rather than, say, a short survey with multiple choice answers. There’s a reason doctors ask if there’s “anything else you want to talk about?” at the end of your appointment. It often triggers the patient to talk about their most important issue.
 


New product launch - YouTube for kids

Detailed in a brief post this week, YouTube Kids will be heading to the web in the very near future. While no specific date is provided, YouTube says the new experience will be live “later this week.” We’ll update that post once the new YouTube Kids for the Web site is live.
 


Interview - Automaticc CEO on the Tumblr acquisition

Automattic CEO Matt Mullenweg thinks the future of Tumblr is bright. He wants the platform to bring back the best of old-school blogging, reinvented for mobile and connected to Tumblr’s still-vibrant community, and he’s retaining all 200 Tumblr employees to build that future. It’s the most exciting vision for Tumblr in years.
 


Product ethics - What drives our addiction to social media

Time on device pinpoints something crucial about addiction. Traditionally, casinos have blocked out daylight and banned anything that conveys the sense of time passing: there are no windows or clocks and, rather than timed meals, there is a constant supply of refreshments. Some gambling-machine addicts today prefer to urinate in a paper cup rather than leave the device. Pubs and opium dens also have a history of blotting out daylight to allow users to enjoy themselves without the intrusion of time. The sense of dropping out of time is common to many addictions. As one former gambling addict puts it: “All I can remember is living in a trance for four years.” Schüll calls it the “machine zone”, where ordinary reality is “suspended in the mechanical rhythm of a repeating process”. For many addicts, the idea of facing the normal flow of time is unbearably depressing. Marc Lewis, a neuroscientist and former heroin addict, describes how even after kicking the drug, he couldn’t face “a day without a change of state”.

About us

The Department of Product is an education company for product teams.


Our educational training programs include Product Mastery, designed to help you master your product skills and Web Technologies, built to help managers become more confident with technology and engineering teams.


Copyright (C) 2019 Department of Product All rights reserved.
 

You are receiving this email because you signed up to the Department of Product newsletter.

Unsubscribe <<Email Address>> from this list.

Our mailing address is:

Department of Product
The Bower
207 Old St
London, London EC1V 9NR
United Kingdom

Add us to your address book

Forward this email to a friend
Update your profile