Brick and Mortar

The biggest challenge I hear from small business owners is that they don’t know how to find new clients. 
I hear this over and over and want you to know it can be easy– and free– to find your next great client. Here are five simple tips for connecting with prospects who are ready to work with you, so you can start booking more appointments. 
1. Check your voicemail messages
It’s important to check your voicemail messages regularly– and return them in a timely manner. If you’re ignoring your voicemail, you could be missing out on potential new clients. 
Also, over 50% of web searches are now done via mobile, so Google yourself to confirm that the phone # that comes up in search results is the correct one. 
2. Check your spam folder
You never know what’s lurking in your Spam folder, and it could be a new client. Our Spam boxes filters out lots of junk, but it sometimes catches good emails in its net. Make the time to check your Spam folder regularly (at least weekly) to make sure you’re not missing any messages from potential clients. 
3. Test your Contact form
Does the Contact form on your website work? Have you tested it recently? I can share many instances where I emailed someone (including a couple of people in Illuminating Women) through their web contact form and never heard back. If I am interested in your products or services and you don't respond, this is money left on the table. 
To avoid this scenario, have a friend or colleague email you through your website Contact form to confirm the messages are being received on your end. You work hard to get traffic to your website, so make it easy for site visitors to reach you when they’re ready to book.
4. Turn an old client into a new client
I just returned from a Marketing Bootcamp in Chicago and a concept emphasized repeatedly throughout the conference is that your existing customer base is your cheapest and best source for new sales. Whether they purchase from you directly or recommend you to others, they are your low hanging fruit when it comes to marketing. 
Revisit your past client list. Review the products or services they received from you and the benefits they reported as a result. Check back in to ask how they’re doing and if you can continue to support them in any way. You might just be surprised at who becomes an active client again. 
5. Ask current clients for referrals
Another great way to get new clients is a recommendation from a current client. Tell your regulars you’re accepting new clients and would appreciate their referrals. 
They may love your work, but people don’t always know who to refer or how to explain what you do. Be specific about what type of client you’re looking for, such as “a woman with back pain who wants to find relief without drugs or surgery,” or “a single woman in tech who’s looking to buy her first home on the Eastside.” 
The more specific you are, the easier it is for current clients to refer others to you.
In Summary
Surprising as it may seem, you could be missing out on prospects who’ve already tried to contact you. Use the above methods to discover how easy it can be to find new (and ideal) clients who may already be looking for you.
Diana Khoury is the Owner of Alternative Health Marketing, a values-driven marketing agency that offers impactful web design, branding, and copywriting to holistic professionals who want to attract more ideal clients and make a living doing good work in the world. Learn more at www.alternativehealthmarketing.net.