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This week in esports: Mastercard, Ford, Call of Duty franchising


This week in esports saw Mastercard expand its footprint in League of Legends esports, Ford launch the Fordzilla brand to house esports teams, and both Misfits Gaming and Kroenke Sports & Entertainment secure franchises in the upcoming Call of Duty league. We also have a twice-weekly newsletter that informs you of every significant happening in […]

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We Are Nations’ Patrick Mahoney on esports becoming pop culture


Esports and gaming are converging with other entertainment and leisure sectors and, slowly but surely, they’re making their way into pop culture. From in-game concerts performed by popular DJs to celebrities investing in esports organisations, the lines are blurring more and more as time goes on. To discuss this interesting intersection of entertainment, we sat […]

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North announces partnership with Sennheiser


Danish organisation North has announced a partnership with audio company Sennheiser. As part of the deal, Sennheiser will provide its products for North’s Counter-Strike: Global Offensive, Apex Legends, and FIFA players to use when competing. Jonas Gundersen, CCO of North commented on the partnership in a release: “With decades of experience, Sennheiser was the obvious […]

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WePlay! announces second season of Forge of Masters league


WePlay! Esports has revealed details surrounding the second season of its Counter-Strike: Global Offensive league, Forge of Masters. Taking place in autumn, there will be a total prize purse of $100,000 (£81,570) and a LAN final in Kyiv, Ukraine. Expanding beyond the format seen in the inaugural season, the league will now include European teams […]

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DrLupo enters multi-year deal with Rogue


ReKTGlobal, the parent company of Rogue, has secured streamer and Fortnite competitor Benjamin “DrLupo” Lupo for a number of years through a contract extension. DrLupo will act as the face of Rogue through appearances, live streams, and activations. He has also received equity in ReKTGlobal as part of the deal. The streamer and competitor is […]

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ESL and Intel announce IEM Beijing-Haidian


ESL and Intel have announced IEM Beijing-Haidian, acting as the 10th-year anniversary celebration for the brand. Eight teams will compete at Beijing University Students’ Gymnasium for $250,000 (£205,518.75) on November 7-10th Team Liquid and Astralis have been confirmed for the event so far, with three more teams set to receive an invite. The final three teams will book their spots […]

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Astralis Group launches FIFA brand Future FC


Astralis Group, the newly-formed company that spawned out of RFRSH Entertainment, has launched a new brand called Future FC. Future FC, one of three brands that’s housed under the group, will focus solely on FIFA. Alongside the announcement of its launch, Future FC has unveiled its first competitor. Fatih Üstün will sign with the brand on October […]

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Teams.gg launches to help players find teammates


Data-driven team-finding application Teams.gg has officially launched. The platform initially supports players on Counter-Strike: Global Offensive, allowing them to find players who are like-minded and on a similar skill level. Teams.gg is said to prioritise quality over quantity when it comes to connecting players, using a two-way matching system that utilises a number of factors to […]

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LG Australia renews Dire Wolves sponsorship


LG Australia has renewed its sponsorship of Australian organisation Dire Wolves up until 2020. The partnership between the two parties was first established in 2016. LG Australia will provide those who represent Dire Wolves with its latest range of monitors to use while competing. Nathan Mott, Founder & Managing Director of LG Dire Wolves said […]

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ENCE and Red Bull expand deal to include jersey sponsorship


Finnish organisation ENCE has expanded its partnership with energy drink brand Red Bull seven months after it was established. The expanded deal will see Red Bull assume the role of jersey sponsor for the organisation, starting with the StarLadder Berlin Major. The new jersey, with its fresh new Red Bull branding, is available for purchase […]

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ESI LONDON

ESI London is a multiple day event taking place at Twickenham Stadium. London. Welcoming 500+ delegates and over 100 speakers, ESI London will bring best in class conference content as well as innovative new features including: 'The Clutch' & the 'ESI Brand Showcase'.

#ESILondon: the ultimate industry showcase.

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THE CLUTCH @ ESI LONDON

The Clutch will provide ten companies an opportunity to pitch to an esteemed panel of investors with considerable experience in investment & esports.

The application process is now closed for 2019.

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