Virtual Assistants are your ticket to more time in your day and less work on your plate. Read this month's News from the Nest!

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Welcome to the latest News from the Nest!

The trees aren't the only thing changing! How many of you find yourself tweaking your business processes or marketing in the fall? Q4 is on the way, and it is a great time to hone in on who your ideal customer is and ensure that you're speaking their language.

Our blog post this month can help you to understand what a client avatar is, why you should have one and how to create yours. Check it out below.

We are thinking about changing our newsletter to weekly and making it a short quick update, tip, advice, etc. What do you think? Would you like to receive a helpful tip weekly? Tips will include helpful info like project management, software reviews, marketing tips, social media tips and more. We would love to hear from you, so please be sure to reach out karissa@thehousewren.com and give us your feedback. Let us know what would help support you and your business.

DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS?

Have you heard of a Customer or Business Avatar before? Every business should have a minimum one if not a few. An avatar can help ensure you are attracting the right kind of client for your business. We are going to go over the what, why and how.

What is a Client/Business Avatar?

An avatar is a fictitious customer profile that details the ideal client for you and your business. You can have more than one to ensure you are speaking to all the segments of your business. Be careful though too many can be detrimental to the exercise. You need to be able to maximize your exposure to your ideal client, figure out how to advertise to them effectively, know how to speak to them (tone, language), what is your story and what value does it have to your client.

Why should your business have an Avatar(s)?

Avatars are the center of all your marketing or should be at least. They allow you to drive targeted marketing that speaks directly to your ideal client. It allows you to strategically think when writing everything from lead magnets to social media posts from blog posts to Facebook ads. You can write all the content to speak to your ideal client or clients. Read More

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