Kyle makes the point that there is a lot of mutual benefit for local businesses to advertise on locally focused podcasts. Not only are podcast ads less likely to be skipped than other forms of advertising, but you are also enlisting the host to speak genuinely and enthusiastically about your business, and enabling that podcaster to keep going. That's the win-win.
We obviously believe this strongly at the Alberta Podcast Network, and we make it easy for local businesses to buy ads on the locally focused podcasts in our network that speak to their potential customers. We also have podcasts that reach audiences around the world, and if a local business wants to talk to those listeners, we can help there, too.
What about everyone else?
We represent close to 50 Alberta-made podcasts, but that's just a fraction of the podcasts that are being made in this province. We'd like to help other Alberta-based shows access this stream of funding, and create that mutual benefit of which Kyle speaks.
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