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HEADS UP! WE ARE PLANNING A PZ WEDDING! IF YOU THOUGHT PZWORLD WAS THE BEST CRAZY INEXPLICABLE THING EVER, JUST WAIT FOR THE PARIS FASHION WEEK LAUNCH OF THIS PARTY MONSTER MASTERPIECE IN PRINT!


Bruise your esophagus (US spelling). The date to save is September 25th. The place is Comme des Garçons Trading Museum, Paris. So you have to come. You are now officially engaged! 
 
You MUST SEND Me An INVITE To The PZ WEDDING!

NOW! THE ORIGINAL BADASS BOOK. MOUNTAIN ECSTASY, THE MOST MONUMENTALLY EXPLICIT, TUMULTUOUSLY 
TANTRIC COLLAGE EVER MADE. NEVER MIND 'FREE THE NIPPLE', PENNY SLINGER IS RUNNING WILD. WE ARE GOING ON A SEVENTIES SEX SAFARI!


Lotus on a mushroom on a mushroom cloud. But that's not the half of it and that's just the cover. Penny Slinger made three out of this world class books in the seventies; 50% The Visible Woman (underlined because we have a copy), An Exorcism (not underlined because we don't) and this, 1978's Mountain Ecstasy
 

Just before you begin to think about how safe looking at this at work may be - it's not. Six or seven male or female genitalia per picture minimum. It's not even not safe for not work. 
 

And just because your midweek was not lesbian or reptilian enough. Now it is. And if you were wondering where all the promised body parts have gone, this and the next pic are details from astoundingly physically diverse double page collages. You do have to buy the book - we can't just show you it all. 
 

Getting very dolphin friendly. 
 

Drowning in Banana Grove. 
 

Secrets this one is called. We recommend a pinch and zoom. We worry you might miss the Karma Sutra graphics, the seven cute chicks and other bits. 
 

We did manage to Instagram this page once. It is the only image in the book that even gets close to InstaSafety. But Instagram is not what Penny Slinger is about. This is real pre-photoshop collage by someone possessed with creative energy. She is our greatest visual artist and this book is the BEST.
 
I AM So BUYING The VOLCANIC SEX Book RIGHT NOW!!

NEOCLASSICAL. THE VERY GREAT NEW i-D UNDER THE DIRECTION OF EDITOR-IN-CHIEF ALASTAIR MCKIMM. THE LONDON LAUNCH IS THIS SATURDAY (14TH SEPT) AT DOVER STREET MARKET WITH ALASTAIR AND SPECIAL GUESTS AND, GET READY, YOU ARE COMING! 


Renaissance. Willy Vanderperre shoots FKA twigs for one of six covers. 
 

Acres of space. There may not be so much time to save the world but the new i-D is making as much space as possible available to make it happen. 
 

You get the feeling that every page is important. That for all the images on Instagram and in these newsletters even, there is no substitute for photography, for printed pictures and the truth as told in black and white. Arthur Jafa by Mario Sorrenti. In interview with Virgil Abloh. The new i-D has a lot of London about it but make no mistake it is staking a claim for global fame. 
 

And then there are pages that take you right back to how it used to be. These portraits by Drew Vickers, styled by Max Clark with vintage protest tees could be tear sheets from the 90s i-D's that first inspired Alastair McKimm. 
 

Awesumnal! That is the look for the fashion weeks ahead. 
 

And Johnny Dufort and Lotta Volkova go raving with Walter Van Beirendonck. 
 

Another for the Sorrenti family album. Gray's Noir Kei Ninomiya shoot travels in space. 
 

At 440 pages it is full of surprises. Gus Van Sant shooting Zoë Kravitz. In the same week that 108 Portraits returns to the superbook selection. Yes, please! 

Come to the London launch this Saturday at Dover Street Market London. That's the 14th September. 5pm-7pm Alastair McKimm and special guests* will be signing copies of the new issue. Everyone is invited! 

* in New York it was Gus Van Sant - this time you'll just have to guess. 

See you Saturday! 
 
IT Is DSM On Saturday ONLY But YOU Can PRESS If DESPERATE

THE SUPERBOOKS SECTION. A CROSS-SECTION OF THE BEST BOOKS EVER MADE. NOTHING LESS THAN THE MOST EXTRAORDINARY. CLICK THROUGH. SEE THEM ALL. IN ALL BRILLIANCE. 


Awesome fire power.
 
I Am SUPERBOOK Shopping AROUND THE World!

THE IDEA SIGNED STORE. THE BEST BOOKS EVER ARE EVEN BETTER SIGNED BY THE PHOTOGRAPHER, ARTIST, PEOPLE YOU LOVE.


Twelve times WOW and that is not even a third of it! 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

DEPOP! THE IDEA OF IT. THE SHOP IN YOUR POCKET. NOW WITH ADDED CHUNKY PAL VHS TAPES TOO. 


Depop is easy. Just download the app from the App Store and you will automatically be following IDEA. Then buy books and mags and bags!
 
Take ME DIRECT TO The DEPOP EXPERIENCE
Visit IDEA

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Monday to Saturday 11am - 7pm

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