Digital Gaggle is less than two weeks away!
Hey <<First Name>>,
Blimey, Digital Gaggle has come round quick!
In under two weeks you'll be spending the afternoon learning from the best digital marketing brains in the biz.
In fact, now's as good a time as any to remind you about the agenda for the day. You'll be learning tips from industry experts and gaining insights into the digital marketing tactics of some HUGE brands (*cough* Innocent Drinks and Plusnet *cough*)
Have a quick scroll through the content below to remind you who's speaking at Digital Gaggle on 19th September 👇
P.S - Don't forget to follow us on Twitter for the Gaggle lowdown!
|
|
WHAT TO EXPECT FROM A GAGGLE
|
|
|
|
|
Never been to a Digital Gaggle before? Watch the video from the most recent conference and you'll get a really good idea of what to expect 👍
|
|
One Tweet Away From The Sack
John Thornton, Social Media Copywriter at Innocent Drinks
People go on social media to chat, watch cat videos, and post pictures of brunch. They don’t go on to read adverts, which is a real shame for people who write tweets for a living. To get around this, innocent drinks have developed a cunning strategy: Not Advertising Smoothies™. Turns out Not Advertising Smoothies™ actually sells more smoothies than Advertising Smoothies and they’ve got a graph to prove it.
Read more about the session.
|
|
|
Don’t Do A Pepsi: How To Be Inclusive With Your Marketing
Joyann Boyce, Founder of The Social Detail
Brands today are being held accountable for their actions more so than ever before which is why it’s important that inclusive marketing is part of your strategy.
In this session, Joy will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Read more about the session.
|
|
|
Look Into My Eyes: How To Influence Buyers To Grow Your Profit
Jon Payne, Technical Director at Noisy Little Monkey
Explore the tactics you can use to exert influence over your buyer in order to grow engagement and profit for your business.
In an age of analysis paralysis, Jon invites you to ditch the data and focus instead on the human condition. Join him as he reveals the psychological triggers you can deploy to improve conversion rates at every step of the marketing and sales process.
Read more about the session.
|
|
|
Considered Creativity: How To Supercharge Your Ideas To Drive Better Results
Kirsty Hulse, Founder of Manyminds
In a world where the average consumer is exposed to over 3000 ads a day, your ideas and your content has to emotionally resonate to cut through the noise. In this talk, Kirsty will walk you through a scientifically proven creative process and share tips on how to test content before investing in execution, to supercharge your content efforts.
Read more about the session.
|
|
|
BREAKOUT SESSION SPEAKERS 🎤
|
|
|
Digital Experience Optimisation: Leveraging Data Led Decision Making
Molly Evans, Digital Analytics Manager at Plusnet
Do you find it hard to measure success in your digital analytics? This talk from Molly Evans will discuss the concept of maturity models and how to use them to assess the effectiveness of your digital marketing strategy so that you can identify what works and understand where to make improvements.
Read more about the session.
|
|
|
Considered Creativity: How To Supercharge Your Ideas To Drive Better Results
Adam Babajee-Pycroft
You’re probably used to UX people saying “it depends” a lot and being slightly too virtuous to lower themselves to focusing on conversion optimisation. In this talk, Adam will give you 10 experiments you should run with your users, purely focused on profitability. And the best bit? You don’t have to be a UXer to run them.
Read more about the session.
|
|
|
Crisis Comms: Nothing Gets Deleted On The Internet
Emily Perkins, Associate Director at OggaDoon
There’s nothing quite like a social media blowout – going viral for all the wrong reasons. As businesses engage with customers purely through digital means, how can you ensure that a mistake (or worse) doesn’t blow up on social media? What crisis comms practices can be brought into the digital space? And why should you even care?
Read more about the session.
|
|
|
Why We Should Be Scared of Google – And What We Can Do About It
Arianne Donoghue, Associate Director of Digital Strategy at Edit
In the last twenty years Google has gone from operating in a garage to a position of unquestionable global dominance. In this session, Arianne will ask whether Google’s monopoly of the World Wide Web is a good thing for the long-term health of the internet.
Read more about the session.
|
|
|
BIG THANKS TO OUR SPONSORS!
|
|
|
|
|
|
|
