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GEN Z & COUNTERFEIT PRODUCTS
The International Trademark Association recently conducted a study on the Gen Z relationship with brands and counterfeit products. The research focused on Gen Zers between 18 and 23 years old in 10 countries, including China, India, Italy and Nigeria. 81% feel that the brand name is not as important as how the product fits their needs, and 79% have purchased counterfeit products in the past year since the survey was conducted. The two most commonly purchased counterfeit products are apparel and shoes, and accessories: 57% say they can only afford the fake version of some brands.
ARE MILLENNIAL PARENTS DOOMED TO BE TECH SATURATED?
What happens when a digitally driven generation starts having babies? Breast-feeding tracking apps, Facebook groups and parenting blogs are now part of everyday life for millennial parents, writes Caitlin Gibson in the Washington Post. The article reports that, with already 17 million millennial mothers in the USA, the growing influence of digital resources is striking - even if new parents still also rely on more-traditional sources like doctors, family and friends. This technology can shape the parenting experience for the better (the sense of community in a Facebook parenting group for example), but - can also create a new form of anxiety and a feeling of competition amongst new parents.
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GEN Z & MAKEUP
‘’Once, young people used makeup as visual code to gain admittance into different subcultures. Now, makeup is a subculture all of its own’’, writes Sirin Kale in The Guardian. With online communities built on YouTube and Instagram, Generation Z is gathering around young makeup gurus to learn new techniques, discover products and find inspiration. Beauty business is getting bigger in the UK: 30% of women aged 16-24 say they shell out more than they did 12 months ago - according to the market research firm Mintel. But boys are now also part of the club: some brands have already created male or genderless cosmetic lines, targeting consumers under 20.
MONEY MONEY MONEY
In an increasingly cashless society, children and teenagers are shopping more and more online. This trend changes the game when it comes to their parents giving them pocket money, as banknotes and coins are getting less popular. And this is also a challenge for fintech in Europe: ‘’by the age of 12, three-quarters of French children have a mobile phone, but less than 15% have a bank account’’, says Benoit Grassin from Pixpay. This French startup will provide accounts that parents can pay into and monitor. The Generation Z represents a lucrative, and yet under-served market for digital banks: Revolut announced that it would begin offering accounts for children as young as seven.
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#FOODIES: NEARLY 60% OF MILLENNIALS HAVE A SPECIAL DIET
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According to a new survey of 2000 millennials conducted by plant-based products provider Sweet Earth Foods, ‘nearly 60% of millennials have a special diet, which includes keto, plant-based or vegan'. Of those, half of them said they do so because it is better for the environment, and a majority of respondents said they adapted their diets to be ‘healthier, to lose weight or to avoid illnesses’. Vegetarian and plant-based products are getting more attention: 36% of millennials said they changed their food consumption by focusing more on these types of products. Recently, Beyond Meat, a company that produces plant-based burgers, has partnered with KFC to create vegan chicken nuggets, while demands for vegetarian products from restaurant chains have been increasing in the last year.
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As ThinkYoung is back from the summer break, we are happy to share with you our latest news for the upcoming weeks.
BRUSSELS - MONTREAL 24H THINKATHON ON DIGITAL CITIZENSHIP
Join us on October 4 & 5 for the 24h Thinkathon – our Digital Future C’est ICI!
The Thinkathon consists of several sleepovers in which more than 3,000 young peoplewill debate the future of an Inclusive Digital Citizenship. We aim to foster a Transatlantic Dialogue between youth from European and Canadian cities and providing recommendations to European and Canadian policy makers. The event is sponsored by the European Commission, in collaboration with the Goethe Institut and Carrefour Jeunesse Emploi NDG.
REGISTRATION
CODING SUMMER SCHOOL IN NAIROBI, KENYA
ThinkYoung team is excited to announce that the that the Coding Summer School is back in Africa! During our one-week coding program (10-14 October), kids aged between 11 and 14 years old will have the opportunity to learn new skills and create their own game.
MORE INFO AND APPLICATION
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