[TIP SHEET] Candidates influencing consumers, TV and film booming locally + more

What's happening: Construction projections
News from other source: Film and TV booming
Upcoming: Innovation Awards
Hot Sheet: Who’s going where
Power Player: Jim Etter
Quotable: Linn Sitler

WHAT'S GOING ON

- Memphis has placed 25th in a new ranking of the most talked about U.S. cities based on digital news and social media. NBD you say? But we're up from last year and are "punching above our weight," the study finds.

Memphis overperformed compared to its average ranking based on a compilation of other city rankings. Digital visibility has a significant impact for cities in terms of branding, and this has an impact on decisions made in terms of attracting talent, investment, tourists, and such.

From the findings: "Cleveland and Memphis came in the top five cities identified to be punching above their weight by having an online profile that far exceeds their average position – calculated from a compilation of 24 global city rankings – along with Tampa, Las Vegas, and Columbus. Memphis in particular outperformed all other rankings and was boosted by a high percentage of online conversations around talent, while Cleveland and Las Vegas performed strongly for culture. Tampa and Columbus, on the other hand, had a higher share of conversations on business."

- Commercial real estate research firm Yardi Matrix reports that apartment construction across the country, while exceeding expectations last year, is projected to continue slowing down in 2019, a drop of 8.2 percent from the previous year. Memphis, however, is doing very well. Knoxville and Chattanooga are on the plus side, but Nashville is dipping. The Memphis Metropolitan Area has gone up 33 percent in construction this year, and estimates show another 1,033 apartments are on the pipeline in the metro area, all expected by the end of 2019.

As for Nashville, 3,725 new units are estimated to hit the Nashville Metro market by the end of the year — less than half of the 7,622 built by developers in 2018. Knoxville is also ramping up construction, with plans to build an additional 1,181 new units, an increase of 28 percent compared to last year's 926 apartments. And Chattanooga is doubling apartment construction compared to last year's 446 new units. For 2019, the estimated deliveries increased by 93 percent, as 860 new apartments are in the pipeline.

The full report is here.

- When pols speak, do you listen? A new poll from Morning Consult and Advertising Week examines which candidates are most effective at influencing consumer engagement with brands. It found that a majority of consumers won't boycott brands because of a candidate's criticism: "On average, 56 percent of U.S. adults said they would not be impacted if a number of politicians - from President Trump to Sen. Kamala Harris - criticized a brand."

Bernie Sanders is the most effective 2020 candidate at calling out brands: 30 percent of Americans said they would be impacted if Bernie Sanders criticized a brand. He's followed by Biden (26 percent), Warren (23 percent) and Harris (18 percent). Eight percent of Americans say they would boycott if Bernie Sanders told them to stop purchasing from a company. Sanders is followed by Biden (6 percent), Warren (6 percent) and Harris (5 percent).

Trump is an effective brand-smasher with his base: 27 percent of U.S. adults said they would be impacted if President Trump criticized a brand - including 48 percent of Republicans. One in 10 Americans (10 percent) say would definitely boycott if President Trump told them to stop purchasing from the company - including 17 percent of Republicans.

NEWS FROM OTHER SOURCES

- It's been a remarkably busy year in film and TV productions in Memphis. Some 80 projects have brought in about $8 million — that’s direct local client spending without a multiplier and more than 1,500 jobs created from these endeavors. Read more about the local film/TV industry in Memphis magazine here.

- Investors take note: Proceeds from sales of legalized cannabis products this year are estimated to be about $8 billion. By 2025, cannabis sales could be $41 billion. In 2014, 166 marijuana brands existed in two legalized states. There are now more than 2,600 brands operating in four legalized states. Read Toby Sells' story in the Memphis Flyer here.

- The Five in One art store/workplace is now in the old Schwinn building at 2575 Summer Avenue. Read Susan Ellis' story in the Memphis Business Journal here.

- And what's going in the space where Five in One used to be? Arrow, the organization designed to support artists and others who create and make things, is opening a new, temporary location there on Broad Avenue. Arrow is opening the “concept shop” and still hopes to be chosen to take over the 78,000-square-foot Memphis College of Art space in Overton Park next year. Read Tom Bailey's story in the Daily Memphian here.

UPCOMING

- Outlook 2019 summit presented by Paragon Bank: How consumers view the local economy through the Outlook 2019 Memphis Economic Study. Tuesday, September 17th, 4 p.m. Free. Memphis Botanic Garden, 750 Cherry Rd. Find out more information here.

- Memphis Strategy Series: Society for Information Management (SIM) kicks off its Memphis Strategy Series with a collection of local IT executives through education and networking programs. Proceeds will go toward local tech-related charities. For more information and registration, visit their website. Tuesday, September 17. Hilton Memphis, 939 Ridge Lake Blvd.

- Inside Memphis Business Innovation Awards: The magazine's annual celebration of innovative people and organizations honors four winners. Friday, September 27th at University of Memphis Holiday Inn, 7:30 a.m.-9 a.m. For tickets, go here.

- 3rd Annual Total Woman Summit: Sherica Hymes’ event empowers women through education, connection, and community with this year’s theme of SOARing in every phase of life. Saturday, September 28th, 10am-3pm. Great Hall & Conference Center, 1900 S. Germantown Rd., Germantown, TN. $75/person; $1,000/VIP table. Register here.

- Need to know what to do this weekend? Check out Memphis Magazine's Five Things To Do This Weekend here.

THE HOT SHEET

Who's getting promoted? Who's closing big deals? Who's getting awards? Inside Memphis Business magazine's Hot Sheet has the latest on milestones in Memphis.

- The Tennessee Medical Association has promoted Christy Reeves to director of member services and hired Kathleen Caillouette as CME administrator.

POWER PLAYER

Inside Memphis Business magazine publishes a list of local Power Players every year. These are the movers and shakers in more than 30 categories who get things done in their respective fields. IMB’s April issue has the complete list. We also publish individual categories in other issues throughout the year, and we feature individual Power Players in our weekly Tip Sheet.

QUOTABLE

“If we want all this good fertile activity to go on, incentivizing it is going to have to begin in Nashville.”

- Linn Sitler, head of the Memphis & Shelby County Film and Television Commission, on how to keep film/TV activity going in Memphis. Ready more from Memphis magazine.