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"you can't be what you can't see"

The inspiration we didn't know we needed this week: the first visibly pregnant CEO to grace the cover of a business magazine.

Inc. Magazine featured Audrey Gelman, CEO and cofounder of The Wing, on the cover of its October issue, which includes Inc.'s annual round-up of 100 women building America's most innovative and ambitious businesses.

"You can't be what you can't see," Gelman said in an interview on the Today show. "My hope is that women see this and again feel the confidence to take greater professional risks while also not shelving their dreams of becoming a mother and starting a family."

🙌 🙌 🙌

In other news, next week we are kicking off a month-long campaign celebrating National Women's Small Business Month! You heard it here first. Follow us on Facebook, Twitter and Instagram for the latest news and updates on the campaign and how to get involved.

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Mothers of Invention: 14 Products Invented by Women Entrepreneurs

They say necessity is the mother of invention, but for these women entrepreneurs, it also took plenty of innovation, creativity and grit. We’ve rounded up 14 products invented by Women Owned businesses, each borne out of necessities or challenges large and small – from addressing nausea and reducing plastic use, to helping improve the recovery process for breast cancer patients.

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featured business

Homefree

Homefree bills itself as the “one cookie for all” solution. These delicious treats are easy to share with anyone with a special diet, as they are peanut/nut free, vegan, and gluten free. The cookies have won numerous awards, including “Best Gluten Free Cookies” by the Good Housekeeping Research Institute.

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women who own it

Nova Covington, Founder & CEO of Goddess Garden

"We need more financial support for women starting their own businesses. Look at the success of microloans world in third world countries: women create profitable businesses. Their children’s lives depend on it. I believe women make amazing business owners, and I would like to see more women owning large and profitable businesses!"

the round-up

Inc: The 100 Women Building America’s Most Innovative & Ambitious Businesses
Yahoo Finance: Woman-owned businesses are growing 2X faster on average than all businesses nationwide
Score: How women entrepreneurs can win federal contracts
Ted: Want to be less distracted? Try this: Find the fun in tedious tasks
Entrepreneur: The 8 Habits of Highly Effective Entrepreneurs

the last word

"My advice for a new entrepreneur is to cultivate patience. Things almost always take longer than you expect."

Stephanie Hickman, President & CEO of Trice Construction

women owned wednesday is sponsored by
RBC Wealth Management and City National Bank

womenownedlogo.com #buywomenowned