Juul Is the New Big Tobacco
In 2004, Stanford grad students Adam Bowen and James Monsees set out to reinvent the tobacco industry. In 2015 their company, Juul Labs Inc., began selling e-cigarettes and flavored nicotine pods that were twice as potent as many competing vape rigs. By the following winter, “Juuling” was a verb. The two men, former smokers, said their goal was to save millions of lives a year by helping smokers switch. “Fifty years from now, nobody’s going to be smoking cigarettes,” Bowen said in a promotional video. [...]
2019-10-10
bloomberg.com
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