MicSide #42 - October 16, 2019

October 16, 2019

Q4 Virtual Job Fair Next Week
Final broadcasters virtual job fair of the year begins Monday, October 21

The NMBA will be facilitating a quarterly virtual job fair next week to provide our members with an alternative to a traditional job fair. The virtual job fair is a supplemental outreach program to educate the public about careers in broadcasting and the qualifications necessary to fill those positions.

Your participating stations must promote the event during the week on all participating stations. You can link to the site from your website, or send listeners/viewers there directly (www.BroadcastersVirtualJobFair.com).

A station’s hiring agent must retain all applications that are sent via email. They must also make an effort to respond to email inquiries within a reasonable amount of time during the week of the event.
At the conclusion of a successful week, we will provide every participating station with the list of applicants, website statistics, and a letter of participation that includes any active jobs postings.

On April 21, 2017, the Media Bureau issued a Declaratory Ruling updating its EEO policy on recruiting widely for full-time openings to permit broadcasters and multichannel video programming distributors to use the Internet as a sole recruitment source when recruiting for vacancies, as long as the recruitment is still sufficiently broad to meet EEO recruitment requirements. The previous policy had held that sole reliance on online recruitment sources did not satisfy the requirement under the Commission’s EEO rules that job postings must be widely disseminated. The Media Bureau found in the Declaratory Ruling that Internet usage now has become sufficiently widespread to meet the “wide dissemination” requirement.

If you’d like to sign up to participate in the job fair next week, or if you have any questions, please contact Suzan Strong.

Swagginar LIVE! in Ruidoso

Sales Seminar on Tuesday, November 12, at the Inn of the Mountain Gods

The NMBA is excited to announce a completely immersive sales seminar presented by Derron Steenbergen on November 12 at the Inn of the Mountain Gods in Ruidoso. This in-person seminar will challenge your attitude about your job and help you reset and refocus your sales career for the year ahead!

In this "me, me, me" society, it is easy to forget that most of what we do in sales has to be about someone else. It is about the client, the viewer and the listener. However, it must begin with ourselves! This session will begin by challenging how you approach your job in sales. It will challenge your attitude. It will challenge your effort. It will challenge you to evaluate the depths of your relationships with your clients and offer specific ideas and tips to make them stronger and more meaningful. From the initial contact to getting the contract, this session will culminate with how you can give your “best” the chance to show up each and every day. In a powerful comparison to “baggage claim” in an airport and your approach to sales, this session will help you reset and refocus and be ready to take your sales career to the next level.

This all-day seminar is perfect for all sales teams. Registration is only $35 and includes breakfast and lunch!

If you need a hotel room, please contact the Inn of the Mountain Gods Resort at 800-545-9001 and mention the NMBA room block to receive the special NMBA discounted room rate of $79.99/night.

So register today at www.nmba.org. Then mark your calendar for this special sales seminar on Tuesday, November 12 at the Inn of the Mountain Gods in Ruidoso!

Station Updates Due

New NMBA Media Directory Coming in time for 2020 Election Cycle

Once again, the NMBA will be compiling station information for a new edition of the Broadcast Media Guide. The guide is sent to state legislators, advertising agencies and non-profit organizations that request them, so accurate information is a primary concern.

Please visit our website and review the information we have for your station(s) – including key staff members’ names and email addresses – so that our publication is as accurate as it can be.

To change any incorrect information, either email us at info@nmba.org with your corrections, or log into the NMBA members' section and click on “My Stations” from the dropdown menu on the home page.

If you’d like us to send you the information to review, please feel free to contact the NMBA today.

In the Trades

Shepard Smith Steps Down at Fox News (Broadcasting & Cable)

Warren FB ad highlights falsehoods on social media
(CNN)

Retrans Outlook: AT&T Makes Some Progress, Congress a Question Mark (Cablefax)

Why Viewers Trust Local Political Coverage
(TVNewsCheck)

Broadcasters Need to Keep Eye on Latest EAS Updates
(Radio World)

Upcoming Events

October 21
Broadcasters Virtual Job Fair

November 12
Reset and Refocus Your Sales Career (sales seminar in Ruidoso)

December 3
Week 1: Covering the 2020 Elections (news webinar)

December 10
Week 2: Covering the 2020 Elections (news webinar)

December 11
Keeping Yourself Motivated (sales webinar)