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Hello Fleurieu Lovers,

Last time I wrote, I was headed to the US with a group of operators from across our SA.Team SA corralled by Ernst and Martin from the SATC visited 5 cities in 8 days; 6 hotels; 17, 800+ kilometres; and 24-hours+ sitting in planes, buses, airports. Meeting over 100 individual buyers and media, all of this AHEAD of a gruelling tradeshow in Manhattan Beach where another 93 scheduled appointments were completed. Presentations, training and networking took place with a view to land some of North America's $83 million in expenditure in SA. This market is growing and it's my duty to bring awareness of the wonders of the Fleurieu Peninsula to these trade buyers.

A few weeks later, I attended Tourism Australia's South East Asia Marketplace (tradeshow) in Kuala Lumpur with 85 presentations followed by a brief roadshow on the way home via Singapore to present to 40 retail agents. Yep. Good-bye voice.

Some of you know how unglamorous these shows really are, and then there's the follow-up, on returning home. The bedding down and relationship building is often years in the making before we see a return as is the lead time for the travel trade to build itineraries, understandably many businesses choose to stick with the domestic market only. So I'm ecstatic to have already received requests for itineraries post the shows and both USA and SE Asia have shown a great interest in our region. Keep up the great work, you make it an easy place to sell!

And what about our fabulous 19, yes 19 Fleurieu finalists in the SA Tourism Awards? Got a nice ring to it ... Fleurieu finalists. We have quite a few that are first-timers and last year, a few first-timers won. Woohoo! Congratulations also to our neighbouring regions who also have finalists in the mix. Adelaide is such a great city, and the combination of city and regions must make our state so proud. 

You've seen the numbers are out for the IVS and NVS... Fleurieu again topping the visitation at 768,000 and expenditure at $476 million to June 2019. These are hard earnt numbers and all of our regions are working just as hard to earn the title. Keep the focus.

Much to catch up on, so I need to run. Lots of awards (and congratulations to everyone who has won something recently... we are such a region of winners, the newsletter goes into overload once I try to comment in detail), events and activities in region, so keep an eye on social media.

See you on the merry-go-round.

Warm Regards,
Nat Kirby  😎
Executive Officer, Fleurieu Peninsula Tourism Inc.

SA Tourism Awards
Congratulations to our 19 finalists!

Yep, up on our 17 finalists last year the Fleurieu Peninsula has 19 tourism businesses as finalists in the 2019 South Australian Tourism Awards! See the list. Great achievement and big effort by all. Congratulations and good luck.
SA Tourism Awards Gala Dinner – Tickets on sale!

Come along and celebrate our 19 finalists from the Fleurieu in the South Australian Tourism Awards as the winners are revealed! Secure a ticket now.

When: Friday 8 Nov, 6.30pm
Where: Adelaide Convention Centre

RSVP by Thursday, 31 Oct. Early bird prices available until Friday 4 Oct.
FPT & Fleurieu Food Networking 
We love a good collab and nothing better than a networking event with our great pals at Fleurieu Food. Save the date for a great evening at Bomborra Cafe Goolwa - 26th NOVEMBER.
Details to RSVP in next newsletter
FPT Advertising
There are a number of ways that a Fleurieu Peninsula tourism business can increase their online exposure through FPT, including Banner Advertising and our popular new Fleurieu Stories blogs.
To find out more, download a prospectus.
Questions? Email Lara sales@fleurieupeninsula.com.au

Grants

Food and Beverage Development Grant

The Food and Beverage Development Fund is providing between $1000–$10,000 per successful applicant for training and education to further skills within SA’s important food & beverage industries. 

Applications are now open – read the requirements and apply here before 2pm Fri 8 Nov.
Festivals Australia Grant Program

Festivals Australia aim is to give community members living in regional areas the chance to participate in an arts experience at a festival, and supports partnerships/collaboration across the sector. Projects can include but are not limited to a parade, performance, workshop, installation or exhibition.
Apply here before 18 Oct 2019.

Operator Opportunities

Get on board for Tasting Australia 2020!

The 10-day festival filled with incredible eating and drinking experiences is back and it’s time to show all foodies and event lovers what you’re made of! Applications are now open to host a Tasting Australia event, held between 27 March - 5 April 2020. Download the booklet and follow these steps to apply.
Applications close 25 October 2019

Digital Marketing for Tourism Businesses

Do you want to leverage the growing tourism industry in SA but don’t know where to start? This workshop will help you: develop or refine your tourism product/experience, identify your ideal target market, learn about social media advertising, ATDW and online booking systems. 

The last workshop sold out in a day... save the date for 18th Feb and we'll be in touch soon.

Operator Access Toolbox: Digital Course

The Good Scout Travel Co. is running an accessible tourism training and support program called Operator Access Toolbox to help operators understands how to better cater towards accessible tourism. The program will help make your tourism offering more inclusive by providing the best possible experience and the information people need to plan their visit. Sign up now 

Growing SA's food, wine and agribusiness sector – have your say

Food, Wine and Agribusiness has been identified as a key sector with strong growth prospects, and the State Government is working with businesses to develop an industry-owned plan to grow your business and the sector. Have your say at one of the public workshops – register here.

When:
McLaren Vale – Mon 21 Oct, 9-12pm
Langhorne Creek – Mon 21 Oct, 2-5pm
 

Social Media
Instagram

The Fleurieu Peninsula Tourism Instagram page currently has over 18.2K followers - that's a whopping 45% increase in followers compared to the same time last year!

SATC & Tourism Australia News
The value of tourism in SA hits record high!

South Australia’s tourism sector has hit a new record, with an all-time-high $7.6 billion spent by visitors to the state over the past year.
Regional visitor expenditure (including international) grew to a record high $3.3 billion, up 19% - now contributing 44% to the overall visitor expenditure in South Australia.

Take a look at the latest International Visitor Survey results and National Visitor Survey results.
 
Social Media Tips & Tricks from TA 

Tourism Australia have created a four-part video series looking at how the Australian tourism industry can get the most out of social media.

Also, check out their tips and tricks to learn how you can contribute to Tourism Australia’s social media profiles!
 

You may not have caught up on...
90 Mile Wines: Wharf Barrel Shed - back riverside

Wharf Barrel Shed have returned to the stunning riverside location on Goolwa's historic wharf after being at their temporary location in the Signal Point building during the riverside restorations. The team are home! Head down and enjoy some wine, cheese, live music and the gorgeous view.

What's On
Always so much happening in the flourishing Fleurieu - here's just a few...

19 October
Bud Burst at Bleasdale
27 October
Kickback at Kuitpo
2 Nov
Moon Dance, McLaren Vale
23 Nov
Porchland Festival

These are just a few... so much going on in region. Head to the FPT website for more events.
Copyright © 2019, Fleurieu Peninsula Tourism Inc., All rights reserved.


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