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We partner with law firms to
accelerate the performance of business services professionals.
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Exclusive Career Opportunities
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Calibrate Legal at LMA Tech West Conference
October 22, 2019, LMA Tech West Conference, San Francisco,CA
This panel discussion at the LMA Tech West conference will address the current state and capabilities of data-driven digital marketing and the ROI that can flow from it.
The panel will discuss the importance of developing and executing a holistic marketing and communications strategy, how smart content creation feeds the funnel and how building the proper target personas can influence a successful digital campaign.
Panel Participants:
- Jennifer Mir, Director of Marketing, Manatt
- Kathryn Whitaker, Director, Recruitment & Consulting Strategy, Calibrate Legal
- Moderator: Ken Gary, Partner, Baretz+Brunelle
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LMANext Bootcamp with Jennifer Johnson Scalzi
November 14, 2019, LMA Northeast, Brooklyn, NY
Sharpen your industry knowledge as we embark on a journey through the past, present, and future of legal marketing! The LMANext/Future Leaders SIG will kick off the 2019 Northeast Regional Conference on Thursday, November 14 with a pre-conference workshop.
Led by Jennifer Johnson Scalzi, these afternoon sessions will feature several smart and savvy industry insiders who will impart their knowledge to the group and forecast the legal industry's future. This is an excellent session for legal marketing professionals with less than 10 years of experience - sign up now!
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Don't let the 'C' in C-Suite Stand for Complacency
Calibrate Legal in The American Lawyer
Having spent the better part of the past two decades in various roles both in-house and as a consultant to law firms, I’ve discovered an obvious truth: It is talent, not any other investment, that will single-handedly make or break a firm’s longevity and overall profitability. I have invested substantial time to advocate for both an elevation in the value that the right senior marketing, business development, and communications professional can provide to their law firms and in the way these positions are perceived. There is significant opportunity for improvement across all C-suite roles in law firms.
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Three Ways
Data Initiatives Help Marketers Drive Change
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Legal marketers are change agents, say Kathryn Whitaker and Jennifer Johnson Scalzi. On the heels of closing several client projects and attending industry conferences over the last few weeks, our hunch is confirmed. Though the law firm ship turns slowly, marketing and business development professionals are at the wheel.
The decision-making process in law firms has changed over the last decade. Successful marketing departments are replacing gut instincts and suspicions with metrics and measurements – quickly gaining a strategic advantage as they measure and showcase efficiency and top and bottom-line contribution.
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Calibrator ™
Measure and Visualize Your Marketing Data
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Are you struggling with how to measure the impact of your marketing campaigns and activities? Is report preparation taking up too much of your marketing team's time?
If so, consider Calibrator, our marketing dashboard solution tailored for law firms.
Calibrator lets you create online marketing dashboards customized for any part of your business -- whether for individual lawyers, practice groups, key clients, or the entire firm.
To get a preview of Calibrator, check out our online sampler. And if you'd like to know more about how our solution could work for your firm:
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Facebook Group:
Legal Marketing Operations
A place where law firm marketing operations professionals can share ideas, best practices, and know-how.
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