Email #1 - Send Nov. 1
It's time to kick the campaign off with a bang! The first email embodies this year's campaign theme, "This News Can't Wait." It's our suggested subject line and we try to convey a sense of urgency and demonstrate what makes nonprofit journalism distinct and important.
From now - Oct. 31: Get prepared and organized
Take advantage of these final days to customize your pitch, load up your ads and schedule your social media posts.
Customize your appeal
If you use the MailChimp template, be sure to swap out the News Revenue Hub's logo with your own and link back to your donation page. Use merge tags to fill in the "First Name" fields and tailor the text to fit your own mission and campaign goals. Here's the HTML template and copy if you want to build your own campaign.
TIP: Resist the urge to link to anything other than your donate page.
Schedule your social media posts
Check out our sample posts at the end of this document. Have fun with the social media ads and feel free to customize them in Canva or Illustrator. Remember to tag NewsMatch on Twitter and Facebook and use our hashtags #NewsMatch and #ThisNewsCantWait.
If you have time...
Segment your audience and tweak the appeal. For example, send the pitch to:
Existing donors: Acknowledge their existing support and ask them to go above and beyond.
One-time donors: Ask them to convert to a monthly membership and capture the full year's match up front.
Lapsed donors: Remind them that they supported you in the past and ask them to renew their commitment.
Major donors: Have your Executive Director send a personal appeal.
Take a deep breath
Good luck! You can do this! 💸💸💸 |
