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Case Study
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How will a new business model impact the customer? What elements of the proposed experience would cause customer retention? And how will the product and service organizations need to collaborate? Read how Autodesk Inc. planned to transform its business model from selling software licenses to subscriptions. This change was challenging because it meant that it would impact nearly every customer touchpoint and force the company to re-balance its investments between product and service organizations.
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Service Design Award
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Award finalists of Hellon proposed how Design 2.0 proves that machine learning modes and AI can compliment the design process, through analyzing data and finding correlations that are impossible for humans to identify.
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SDGC News
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Our SDGC19 press representatives ‘Say Yeah’ shared their highlights and insights on the conference with a recap video including short interviews with SDGC19 speakers. Also, this year we were thrilled to have Gerry Scullion of ThisIsHCD as our official media partner for the SDGC19. In Toronto he recorded some insightful podcast episodes with a number of interesting service design professionals. In this specific one right here he is talking to Marc Stickdorn of More Than Metrics about Customer Journey Ops.
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Touchpoint Article
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Eleonora Carnasa, a Bulgaria-based service designer and founder of Fabrica 360, a design and innovation agency, had a chat with Jesse Grimes, Touchpoint’s Editor-in-Chief, about her efforts to grow service design in Eastern Europe.
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SDN Publication
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Communicating the value of service design to those who are unfamiliar with certain tools and processes can sometimes become a challenge. Therefore, this can create a problem for designers as well as the organisations and communities that are served. Perhaps the use and misuse of metaphor to describe the work could increase the confusion. It is significant to ask, could the use of different metaphors in the same context be a useful creative prompt to help define the boundaries of a service system?
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SDN News
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Keep your eyes open for Black Friday! Great opportunity to benefit from special deals we have on our membership and publications! Our special prices are available for the whole weekend from Friday, November 29 till December 2, 2019.
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