Winter webinar series opens

32% of check-off dollars are invested into identifying and achieving the industry’s priority research outcomes and influencing public sector investment. Check-off funded research and technology transfer works to enhance industry competitiveness, reduce production costs, improve beef demand and quality, and improve public confidence in Canadian beef.

Technology transfer is a large piece of achieving those goals, and to help share the research and practical, science-based information to Canadian beef producers, the Beef Cattle Research Council has announced their 2019/20 webinar series of webinars.

Register for the webinars to receive a link to allow you to watch the recording anytime, even if you aren’t able to attend.

BCRC webinars are available and free of charge thanks to guest speakers who volunteer their time and expertise to support advancements in the Canadian beef industry, and through the Knowledge Dissemination and Technology Transfer project funded by the Canadian Beef Cattle Check-Off and Canada’s Beef Science Cluster.

You can also view over 50 past webinar recordings online here.

Canada Beef wins prestigious award at grocery show

Connecting with the retail and foodservice sectors of the Canadian beef industry is an integral part of growing demand and loyalty for Canadian beef.

So when Canada Beef brought home the Best Multiple Booth Award from the Grocery Innovations Canada (GIC) show in Toronto this month, it was a feather in the organizations cap. [...]

ThinkBeef.ca cohosts farm tour

ThinkBeef.ca partnered with Farm and Food Care SK and the Saskatchewan Cattlemen's Association to host a farm tour near Saskatoon for over 200 students and faculty in both the culinary arts and human nutrition programs from Saskatchewan Polytechnic Institute /University of Saskatchewan respectively.

International Marketing Update
The China and Hong Kong market together is the 3rd largest importer of Canadian beef with 30,820 tonnes and ranked 2nd in value with CAD $272,182,000 in 2018.

Check out what kind of programs and activities are driving demand for Canadian beef in those markets.

How much was collected last year?

Last year, a total of $18.3M in check-off revenue was remitted. Check out below where the revenue was remitted from, and how the net check-off dollars were invested.

Who represents you?

If you haven't met your representative on the Canadian Beef Check-Off Agency board, take a second to learn more about the individuals who speak for you on all things check-off.

From the ten provincial association representatives, to those who represent packers and processors, retail and foodservice and Canadian importers and exporters, our sixteen members work hard to ensure prudent, transparent management of your check-off and import levy dollars.