Daily Drivers
Built upon absurdity, a CGI project was dreamed up by our team in Brooklyn. New York City is a complicated place to have any car. Here in this alternate reality, a few legendary race cars break the boundaries of their purpose. Race car enthusiast Alex Bernstein jumped on the idea and roamed the city for us to stage these surreal scenarios, finding the perfect locations that provided depth and credibility.
All the cars are full CGI. Each model required heavy amounts of refinement, while we retextured and prepped them in the studio. Dust, grit, scrapes and raindrops were added to fully immerse these cars into their respective worlds. We captured domes from each location for proper reflections in the car. Finally, meticulous colour grading enhanced the light and shade of New York City and integrated the composited images. See all images on Behance and check out the making-of videos on our blog.
Creative Direction: Steven Orts / Recom Farmhouse
Photographer: Alex Bernstein
CGI Artists: Luke Burke, Alex Bowen / Recom Farmhouse
Post Artists: Steven Orts, Andrew Coleman / Recom Farmhouse
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