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Dear Reader
Have you heard about Google’s most recent major search algorithm update? It’s called BERT and it’s already impacting featured snippets and 1 in 10 US searches (in English). Other countries and languages will be similarly affected as it rolls out more widely.
Businesses that have less-than-optimal digital content are feeling the sting of this update. And savvy businesses are scrambling to take advantage of this update and nab search traffic from their competitors.
If you don’t know what BERT is, whether you’ll be affected by it and how you should respond to it, I’ve written a guide that you’ll find handy. There’s an audio version at that link too if you prefer to learn by listening.
I hope that blog post puts your mind at rest and helps you improve your digital marketing so you can win more sales and grow your business. But if you have any questions about BERT, just hit reply to this email and I’ll be happy to help.
Have a great day
Kelly
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P.S. To make sure you don’t miss out on my emails, you might want to whitelist my email address (kelly@kmwade.com) by adding it to your address book or dragging this email from your ‘promotions’ tab to your ‘primary’ tab and marking it as ‘important’. To make it easier to find my emails later on, you could also create a folder called ‘K. M. Wade’ and pop each email in there.
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Tip of the month
If you want to drive more traffic to your website, you need to always be promoting and distributing your website content. This doesn’t mean sharing each piece of content once and hoping everyone in a given channel will see it first time. It also doesn’t mean you need a new piece of content every day.
What you need to do is choose your distribution and promotion platforms. For most people, this will include at least one social media channel so I’ll use this as an example.
Then, for every evergreen blog post and informational webpage you produce, you should share that content at least 12 times per year. (Evergreen means it’s not time sensitive — if you’ve got an event or sale coming up, obviously you don’t want to share information about it after it’s finished.) This means more of your network will see your posts. It also means followers have a better chance of seeing your content when they’re ready to consume it. It also gives your network more opportunities to share your content with their network.
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Action of the month
- Each week, choose one piece of content on your website. This could be something that’s already there or something new that you’re going to upload that week.
- Pick out 12 quotes or pieces of information that your ideal customer will find interesting or useful.
- Create a social media post for each of those 12 pieces of information/quotes. Each post should include a link to the content (or if you use instagram, a note to find the link in your bio). Each post should also include a visual element. That might be the automatically generated social media ‘card’ for your link or it could be one or more pictures or videos.
- Pick a date and time over the next 12 months to deliver each social media post. You might deliver 1 per month or you might concentrate your efforts in the first month and then gradually increase the amount of time between posts as the year wears on. If you use software to schedule posts, pop each post into that tool and schedule it accordingly. If you don’t use that kind of tool (or you’re using a free version that limits the number of scheduled posts you can queue) pop each post on your calendar with a reminder for you to post it at the appropriate time.
- Do this for all your future content.
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What to read this month
In addition to taking the above action, I highly recommend you read this recent blog post. Following these six simple steps will set you up for a great year. (Click the image below to read the article,)
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Help a friend
Do you know someone who might benefit from the information and tips in this email? Click the buttons below to share this email with your friends or social followers.
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Need more help?
I know not everyone has the time, knowledge and resources to handle every aspect of their marketing. Here’re some examples of how I can help you this month.
- Send me a link to web content you want to distribute and promote and I’ll craft 12 social media posts for you. This is a great option if you want to get a practical example of how this monht’s recommended action can be implemented so you can do it for all your future content with confidence.
- I can develop a 12-month integrated content strategy for your business. If you want to DIY all your content, having a professional strategy will ensure your efforts are directed to the things that will give you the best return. If your budget is tight, I can produce monthly mini strategies for you.
- If you’re struggling to produce a high-impact webpage or blog post for a specific purpose, leave it to an expert. I’ll craft awesome words that match your business’s tone of voice and writing style so your readers will never know someone else wrote the content.
Just send me an email with a brief description of the help you need and a link to your website and I’ll send you all the details. If you want help with something else, click the button below to request a quote.
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If you want to see more of my content, follow me on your favourite social media channel:
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