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Wearables M&A?
At a purchase price of $2.1B, Fitbit became Google LLC’s 5th largest acquisition to date, placing it between #4, Looker ($2.6B, 2019), and #6, YouTube ($1.7B, 2006). The acquisition, expected to close in 2020, would immediately give Google a vast installed base of consumer wearables being used in both B2C and B2B2C contexts.
But it gains a lot more than a fitness tracking business.
It also gets all of the biometric data that Fitbit collected from its tens of millions of active users over the years. This could help could accelerate (and intensify) the tech giant’s foray into healthcare — shifting competitive dynamics within the broader consumer health monitoring market.
We recently highlighted 7 wearables startups — across wristbands, rings, headbands, and patches — that could become more interesting to strategic acquirers.
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