Weekly Briefing No. 56

Weekly Briefing No. 56 by EDWIN ABL

Hey there —

Welcome to the weekend! Hello from Madrid, Spain - hola :) I’m here for a speedy 48 hours after a hectic week in Edinburgh, any tips let me know!

Here are 7 things I thought you’d need to know for November 09th in under 3 minutes 👀 :

. . .

Leadership 😬

1. How to be the perfect leader for your team.

2. I really enjoyed reading Simon Sinek’s new book ‘Infinite Game’. Instead of playing for the short term think about your ‘just cause’ to the world. Another book I’m re-reading as a follow up is Trillion Dollar Coach.

3. Interesting concept to think about when managing high performers on your team. How comfortable would you be to encourage them to take outside job offers? I haven’t fully embraced this one!

CRO / CMO 🚀

4. How to scale sales sustainably.

5. I spent the week rewriting parts of our brand narrative. In the process I read this insightful piece called the Passion Economy. A well written article and perspective on the shift from gig economy to a future in which the value of unique skills and knowledge can be unlocked, augmented, and surfaced to consumers. Read now

6. What Is Account Based Marketing (ABM)?

Well-being 🧠

7. TED: What makes a good life? Lessons from the longest study of happiness.

. . .

One more thing...Thanks for reading.

Enjoy your evening. And if you like this newsletter and want to support it, forward it to a friend 🤝, tweet me 👏, or if you’re seeing this newsletter for the first time, you can subscribe here.

Thanks,
Ed

🤔 q&a: IS IT BETTER TO HAVE BETTER MARKETING OR BETTER PRICING?

Both can be interconnected. You have to look at addressing each question separately and work backwards to how they connect.

For example, if you are marketing high-end enterprise but your price point does not match the go-to-market. There will be a dichotomy.

If you target SMB. But your pricing is too high then you will fail to win deals. You have to discover the value of your solution, position to market to a niche/ audience and align pricing to match.

It’s always a good tactic to test different pricing models on the prospect. Prospects love a deal. Love the psychological “win” of getting discount or a price they feel to have won the negotiation.

With that in mind it can often make sense to price higher and discount (enterprise). If within a margin that still works.

In short, better marketing will get you awareness and leads. Bad pricing will ruin conversion. If you have great pricing. And no marketing. There will be no pipeline or demand to buy the product.

Read more on Quora

📲 New Recommendation For Your Stack

💥 prosper - A better way to ask for an email address....

Pitch: Still using old school email capture popup? Video is eating the world, people are consuming videos more than ever. It's time to change how you ask for an email address. An interesting approach to add video on your landing pages to increase conversion rates.

Learn more 👈

ABOUT THIS NEWSLETTER

My mission is to help aspiring marketing and sales leaders with the new revenue mindset; people who want to get ahead; people who worry about their impact and help them gain context for what matters to a CEO.

You setting up to grow your impact??

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