Pasadena and Frewville Foodlands welcome BYO containers in South Australian first

Hughes recently worked with the award-winning Pasadena and Frewville Foodlands to launch a new bring-your-own container scheme designed to further reduce the use of single-use plastics.
 
A South Australian-first, Pack and Go allows customers to conveniently pre-purchase approved containers at a discounted rate from the stores at any time, with the containers then commercially cleaned, reused and swapped by the stores on a one-for-one basis with food purchases in order to maintain high standards of food safety.
 
The stores now accept the bring-your-own containers for a range of products including bulk foods, salads, cheeses, deli meats, spices, olives and antipasti. The scheme may later be extended to raw meats and other food items. 

Hughes was engaged to provide event and media support for the launch, and generated coverage through ABC radio, Channel 7 and 9 News, The Advertiser and industry media. Advice was also provided on social media content. Read.

Industry blog: When a digital detox isn’t possible

Research suggests that smart technology and social media has an impact on everything from the way we interact with others, to our mental health and ability to focus.

Our Social and Digital Media Consultant Haley Tamblyn was invited to write on this topic by Arianna Huffington, editor of international media platform Thrive Global. In the published piece, Haley discusses the boundaries she sets to disconnect from a device that is within arm’s reach, every second of every day.

The article sets out strategies for a healthy balance with smart technology and social media. Haley draws on her experience in social media and PR but suggests strategies that can be applied to all. Read.

Construction starts on $85m Penny Place apartments

Iconic dining options coming to Adelaide Airport

Adelaide Airport will showcase the best of South Australia’s food and wine experiences to the world when its newly expanded domestic and international terminal retail and dining precinct opens from early next year.

The airport today announced Penfolds and Maggie Beer will be among the iconic homegrown Australian brands and identities who will be part of the terminal’s new retail and dining offering, with the Penfolds in-airport concept the first of its kind globally.

Adelaide Airport will also welcome popular local food identities Poh Ling Yeow and Callum Hann, who will each bring their own special flavours to the new look dining precinct. Read.

Hughes worked closely with Adelaide Airport on the PR and social media for this exciting announcement. 

Video: McLaren Vale Grape Wine and Tourism Association

Hughes PR was recently engaged by the McLaren Vale Grape Wine and Tourism Association to create a short film to celebrate the wine region of McLaren Vale and its community. Highlighting the dynamic nature of the region as a winemaking, food and tourism destination, the film celebrates the diversity, history and growth of McLaren Vale, as told by some of its best-known producers, winemakers and tourism operators.

To watch the video click here.