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New Articles

Mental Models for Cloud-Storage Systems

Users have a rudimentary understanding of cloud services and attempt to fit them into their existent, simpler mental models that they had formed for similar, more-traditional services. (21 min. to read)

UX Guidelines for Ecommerce Product Pages

Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process. (11 min. to read)


New Videos

The Halo Effect in UX Design

The Halo Effect says that any one element in a user's experience with a company will rub off on their interpretation of other elements and their feelings about the company as a whole. Good design in one part of a website will make people like other parts better (and like the company better), but the opposite is also true. (2 min. video)

How to Get Stakeholders to Sketch: A Magic Formula

In ideation and many other UX activities, we want to include stakeholders and get them to participate in sketching UI prototypes and other visuals. Here are four tactics to getting everybody to sketch in your UX workshops. (3 min. video)


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