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Market Intelligence for Lighting Developers
November 2019
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DS: A good article about changes in the new 2019 Title 24 update, effective 1/1/2020. Covers residential and nonresidential changes.
What’s Coming in the 2019 Title 24 Update?
Source: lightshowwest.com / Daniel Wong
 The California Energy Commission’s Building Energy Efficiency Standards (Title 24, Part 6) have continued to evolve since 1978. Statewide, over the past 40 years, Title 24 standards have not only helped save energy, but they’ve also saved Californians billions of dollars on utility costs. The 2019 standards that go into effect on January 1, 2020, bring significant changes to residential and nonresidential buildings. Nonresidential buildings will use 30 percent less energy than those built under the 2016 Standards. A significant portion of those savings are attributed to changes in the lighting requirements, which generate the single largest energy savings of all changes in the 2019 standards.
Full Post
DS: Check out my latest article in enLIGHTenment Magazine about government regulatory changes impacting the residential and decorative lighting industry.
Regulation Round-Up
Source: enlightenmentmag.com / David Shiller
 Lighting regulations and standards have a large impact on the lighting industry. Regulations such as California Title 24 and Department of Energy (DOE)’s General Service Lamp final rule set minimum performance requirements that manufacturers can’t ignore. While standards such as ENERGY STAR, UL safety, and NEMA/ANSI are voluntary in name, when the market comes to expect it, changes in standards can have a similar impact to changes in law. At the same time, U.S. tariff policy raises product costs and/or leads to disruptions in the global supply chain.
Full Article
DS: Here’s what to expect if you'll be attending Strategies in Light 2020 in February. I’ll be presenting the latest updates on government regulations and utility rebates with my associate, Juan Carlos Blacker. To receive 20% off of an Individual Total Access Conference Pass, use the code "SPEAKER" during registration.
Strategies in Light 2020 Expands Scope on the Value of SSL
Source: ledsmagazine.com / Robert V. Steele
 The 21st annual Strategies in Light conference will be held at the San Diego Convention Center on Feb. 11‒13, 2020. With the theme of “Discover the Opportunities of Light,” this year’s conference will continue the tradition of providing high-level speakers (more than 60) from all corners of the LED and lighting industries, panel sessions that will provide the audience with opportunities for extended Q&A, focused workshops that will provide in-depth information on special topics, an Investor Forum, an expansive exhibit area featuring products from throughout the LED lighting supply chain, and multiple networking opportunities.
Full Article
DS: Great article on why to consider bringing in a 'Fractional Chief Marketing Officer.' What's even better is a Fractional CMO with lighting industry expertise. Our firm has provided these services to small & mid-sized lighting manufacturers for more than six years. Check out this article in Inc Magazine, then drop me a note to discuss if a Fractional CMO is right for your company.
Need To Move Your Marketing Up a Notch? Try Hiring a Fractional CMO
Source: inc.com / Karen Tiber Leland
 Recently, I spoke with a CEO who runs a mid-size company. He was telling me his tale of frustration at needing more marketing mojo, but not having enough work to warrant a full-time person. His solution? Engage a fractional CMO (aka a part time CMO) on a consulting basis to get the job done.
Full Article
DS: New ANSI/ASHRAE/IES 90.1 is released with lighting changes.
ASHRAE Releases Expanded, Revised Version of Standard 90.1
Source: ashore.org
 ASHRAE recently announced that the revised ANSI/ASHRAE/IES Standard 90.1-2019, Energy Efficiency Standard for Buildings Except Low-Rise Residential Buildings, includes over 100 changes from the 2016 version.
Lighting: Lighting power allowances for the Space-by-Space Method and the Building Area Method were modified, with the model being more representative of real-world conditions with the inclusion of updated IES recommendations. A new simplified method for lighting (new Section 9.2) was added, lighting control requirements for parking garages were updated, and daylight-responsive requirements and side-lighting requirements were updated as well.
News Release
Mergers & Acquisitions
DS: TRC acquires Lockheed's Distributed Energy Solutions division (utility program implementation contractor).
 Lockheed To Sell One of its Business Units
Source: bizjournals.com / Carten Cordell
Full Article
DS: Leviton acquires Viscor
 Leviton Acquires Canada-Based Viscor
Source: leviton.com
News Release
Three Interesting Articles about LiFi.
 DS: EU project looks at LiFi networking.
New EU Project ELIoT Aims to Commercialize LiFi
Source: ledinside.com / Yining Chen
Full Article
 DS: Devices starting to embed LiFi capabilities. No dongle.
Ruggedized Laptop Maker Set to Embed Li-Fi Chips
Source: ledsmagazine.com / Mark Halter
Full Article
 DS: LiFi on buses.
Signify Wants to Outfit Buses with Li-Fi
Source: ledsmagazine.com / Mark Halter
Full Article
U.S. and China Reach Agreement on Phase 1 Deal
Source: ALA
 Additional tariffs on Lists 1-3 were delayed as a result of the progress that was made during negotiations earlier this month. The additional 5-percent tariff that was expected to take effect on Oct. 15 was put on hold as a result of the Phase 1 deal announced by both sides.
While the Phase 1 deal is welcome news, it does very little to relieve American consumers of the burden created by the additional tariffs. ALA encourages the Trump administration to continue to work toward a comprehensive trade deal.
Current tariff levels:
List 1 25 percent
List 2 25 percent
List 3 25 percent
List 4A 15 percent
List 4B 15 percent, expected effective date of Dec.15
Additional Information
DS: A recent study on smart lamp security risks states: "If these same bulbs are also infrared-enabled, hackers can send commands via the infrared invisible light emanated from the bulbs to either steal data or spoof other connected IoT devices on the home network."
Study Warns of Security Gaps in Smart Light Bulbs
Source: sciencedaily.com / University of Texas at San Antonio
 Smart bulbs are expected to be a popular purchase this holiday season. But could lighting your home open up your personal information to hackers? Now researchers have conducted a review of the security holes that exist in popular smart-light brands. According to the analysis, the next prime target could be that smart bulb that shoppers buy this coming holiday season.
Full Article
DS: Environmental advocates and fifteen states sue DOE over GSL rule making.
NRDC Sues Department of Energy Over Illegal Lighting Efficiency Standards Rollback
Source: nrdc.org
 The Natural Resources Defense Council (NRDC) today joined other environmental and consumer advocacy groups in a lawsuit challenging the U.S. Department of Energy’s rollback of energy-saving standards for the billions of light bulbs that fill about half of the conventional sockets in America, a reversal that will significantly increase consumer energy bills and climate pollution.
News Release
DS: Plasma lighting projected to increase due to Cannabis grow lights.
Global Plasma Lighting Market Analysis & Forecast 2019-2024 - Legalization of Marijuana Cultivation in North America Resulting in Increased Number of Greenhouses Equipped with Plasma Lighting
Source: lighting industry.einnews.com / researchandmarkets.com
 The Plasma Lighting Market is Expected to Grow at a CAGR of 4.7% from 2019 to 2024, to Reach USD 415 Million by 2024 from USD 329 Million in 2019.
Full Report
DS: Construction spending is declining. Some of my clients say business is slowing. What are you seeing?
2020 Dodge Construction Outlook – Down in Key Segments
Source: electricaltrends.com
 Each year many in the construction industry eagerly await the Dodge Construction Outlook. For 2020 Dodge Data & Analytics is forecasting a $776 billion construction market. Which sounds great, except it represents a 4% decline versus 2019’s projected activity of $809 billion, which is down 1% from 2018’s high of $815 billion.
Full Post
 DS: Philips in Europe is now offering 3D printed luminaires with self-design menu, online. Thanks, James!
View products
DS: DiLouie introduction to lighting control protocols.
Introduction to Lighting Control Protocols
Source: linkedin.com / Craig DiLouie
 This article is my contribution to the October 2019 issue of tED Magazine, the official publication of the NAED. Reprinted with permission.
Lighting control devices are increasingly tasked to work together as systems to deliver one or more control strategies supporting visual needs or energy management. For this to happen, the devices must be interoperable. A key consideration is protocol.
Full Post
DS: Greenhouse electricity demand straining the Ontario electric grid. $2.5 million in IESO’s Grid Innovation Fund for approved projects.
Electricity Demand from Greenhouses Strains Ontario Supply
Source: ecolog.com / Mark Sabourin
 Ontario’s greenhouse sector is growing fast, and a new report by the Independent Electricity System Operator (IESO) shows there is plenty of potential for energy efficiency to help manage increasing electricity demand in the sector while reducing costs for greenhouses.
Full Article
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