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The latest news from PATA and our diverse and dedicated members. Think Asia Pacific travel, think PATA.
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Nov 21, 2019   
THOUGHTS FROM OUR TEAM
"About 200 million 'foodies' travelled into Asia Pacific in 2018, comprising 28% of total IVAs. This report offers insights into consumer sentiments within this valuable sector, available for download by all PATA members."

Prapon Kongsiripipat
Manager, Strategic Intelligence Centre
'Issues and Trends: Mapping Drivers of Food E-reputation in Asia'
LEARN MORE
HERE'S WHERE WE'LL BE NEXT WEEK:

PATA CEO Dr Mario Hardy and Parita Niemwongse, Director of Human Capital Development, will be organising
PATAcademy-HCD: 'China and Russia Outbound Tourism Markets' in Bangkok, Thailand

PATA CEO Dr Mario Hardy, the PATA Events team and staff will be organising
the PATA Destination Marketing Forum in Pattaya, Thailand

Say hi to us if you're joining these events!
View PATA Engagement Calendar >
PATA UPDATES
MEMBERSHIP
Five Key Ingredients to Reducing Plastic - a PATA Spotlight Webinar
Go plastic-free! Learn from Sarah Rhodes, founder of Plastic Free Southeast Asia, on how to get started or scale up your plastic reduction efforts, get your team involved, and the steps you can put in action right away. The webinar will go live on Tuesday, December 3, 2019, 10am-10.45am ICT. Read more >
EVENTS
Explore Sabah, Malaysia through ATCM 2020's complimentary and self-paying tours
Take in breathtaking views atop a treetop canopy, glide along the World's Longest Island to Island Zipline and time-travel into prehistoric Borneo to experience the customs of five different ethnic groups of the island. Kota Kinabalu, Sabah, Malaysia - the ATCM 2020 host destination - offers all kinds of adventures for our delegates! View more >
YOUTH
Meet the latest team of PATA Intern Associates!  
In the last quarter of 2019, we’ve had the pleasure to welcome 4 new staff members to the PATA Intern Associate Programme. Although they come from all around the world, one thing they have in common is a love for travel and desire to learn! Get to know them >
INDUSTRY UPDATES FROM OUR CHAPTERS & MEMBERS

INSIGHTS
ADARA: Travel brands lag in data and AI use for marketing, but plan major upgrades next year

ADARA and Skift announced new research, titled “Getting to Peak Personalization,” detailing travel marketer use of advanced marketing tactics for personalization. The study found that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, yet many plan to do so in the next year. Read more >

INSIGHTS
Two scoping studies in tourism and aviation released by CAREC


In partnership with the Asian Development Bank, the Central Asia Regional Economic Cooperation program has released two scoping studies in tourism and aviation:
1. Promoting Regional Tourism Cooperation under CAREC 2030
Download now >
2. Aviation and the Role of CAREC 
Download Now >

ANNOUNCEMENT
Sketches of Fiji by PATA Life Member Andrew Drysdale - proceeds go to charity

Sketches of Fiji is a personal memoir that tells of the author's life European growing up in a depressed suburb of Fiji in the dying days of British Colonial rule, and the dichotomy of being a local Fiji European in a society ruled by expatriates. The book looks at Fiji's independence through local European eyes, describes the political adolescence post independence, and the impact of the 1987 military coups. Read more >

EVENTS
UNEP to host workshop on accessing finance and comedic communications for female-led start-ups 

Female founders are less likely to receive investment and are also disproportionately represented in startups addressing green growth. The UN Environment Programme and the Green Growth Knowledge Partnership will therefore host the workshop on December 8-11, 2019 in Bangkok   to enable female founders to engage with leaders in finance and policy and provide communications training.  Read more >

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Pacific Asia Travel Association · PATA, 28th Floor, Siam Tower · 989 Rama I Road, Pathumwan · Bangkok, Bangkok 10330 · Thailand