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Trends for 2020

Predicting Trends for 2020

The team at CultureWaves is preparing to close out the year with its list of upcoming trends for 2020. The following material showcases potential consumer shifts in a variety of categories, from data security, to streaming service wars, to China’s influence on brands. This information is collected using a proprietary database which is operated by our team of behavior scientists. The following information represents examples of the trends we forecast as having an impact in 2020.
 
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Verizon Will Give One Year of Disney+ for Free to All Unlimited Wireless Customers
Variety
Verizon is leveraging the new streaming service Disney+ as an opportunity to give its customers an exclusive opportunity, in addition to gaining new, and extended user contracts. The partnership reportedly will make Verizon the sole U.S. wireless carrier linking to Disney+ giving customers access to branded content from Disney, Pixar, Marvel, Star Wars and the Fox network of programing.

Andrew Yang Proposes That Your Digital Data Be Considered Personal Property
Fast Company
2020 Democratic presidential candidate Andrew Yang is bringing focus to data and privacy with his policy proposal. Yang is suggesting that users have more concrete rights when it comes to data collection, usage, and ownership. These proposed changes would alter how companies utilize the private information collected from consumers, including giving users the "right to be forgotten" or option to delete personally related data upon request.
 
Google Removes a Game That Lets Users Play as a Hong Kong Protester
Business Insider
Google made the internal decision to remove the app called "The Revolution of Our Times" that allowed a user to play as a Hong Kong Protester. The decision was met with mixed reaction from employees, who cited company-wide moral obligations and censorship put in place by China's government as contributing factors. This is one of many examples of tech companies who are striving to maintain positive relations with China while balancing PR.
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