|
Due to a human MailChimp snafu, you might not have gotten last week’s newsletter. If you missed it, here it is!
How do you know when your work is done? Do you ever fear you’ve left ideas or opportunities on the table?
This morning, the team is wrapping up 40+ research interviews to inform a new direction for an organization in partnership with its community. Later today, we’ll begin identifying themes for our full insight sprint. Within one week, we’ll develop an insights deliverable and workshop plan to bring to the client the following Monday. It’s go time!
When a strategist raised the flag that we could have a knowledge gap in our research, the tension rippled across Slack. Some of the team wanted to go down rabbit holes and conduct additional interviews. Others were concerned, wondering if we could begin insight development, see if this knowledge gap does indeed exist, and then make a call on whether to dive deeper with more interviews.
Naturally, we want to go deeper – we always do. And, we can’t manifest budget or time that does not exist. Constraints can be powerfully additive for creative work. I don’t yet know whether or not this knowledge gap exists, but I do know that identifying such a gap is an insight in and of itself. Rather than seeing it as a deficit, can we let an unexplored opportunity guide us?
P.S. – Sharehold’s on a company-wide break next week. You’ll see us again in December!
|
In a throwback to 1985, the New York Times asks 
While digging into shadow interviews this week, we came across this 
The S-1 WeWork filed in preparation of its botched IPO 
