Meatless meat sparks backlash
Next-generation vegan "meat" has become so popular, it’s available or being tested at more than a dozen chain restaurants . Now, some industry groups and others are pushing back.
A pair of congressmen have introduced the Real MEAT Act of 2019, which would require faux-meat companies to use the word "imitation" on packaging.
“A growing number of fake meat products are clearly trying to mislead consumers about what they’re trying to get them to buy,” Jennifer Houston, president of the National Cattlemen’s Beef Association, says in a statement.
And even the CEOs of some leading natural-foods companies have raised concerns. the food industry-backed Center for Consumer Freedom ran a full-page ad in The New York Times with the headline, "What's Hiding in Your Plant-Based Meat?" The ad blasts vegan meats as "ultra-processed imitations with dozens of ingredients."
These echoes concerns voiced by John Mackey, CEO of Whole Foods. “Some of these products that are extremely popular now that are taking the world by storm are super, highly processed foods.”
Souce : https://www.webmd.com/diet/news/20191105/meatless-meat-sparks-backlash
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