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Happy #GivingTuesday!

Today will be one of the biggest fundraising days of the year. We're rooting for all of you as you bring in new dollars and new donors in today. We'll keep things short with a few quick announcements. Scroll below for info on how to set up your Dec. 10 appeal, a new blog post and an opportunity to check in with the team.

– Christina, Jason, Kip

Let's make #GivingNewsDay Trendy
We’re encouraging all NewsMatch participants, funders, and partners to use the hashtag #GivingNewsDay. Post a message to social media sharing why you support nonprofit news on this year’s #GivingTuesday. Encourage your readers to share why they believe local and investigative journalism should be supported this giving season!

Mid-Campaign Progress Report
With a month left to go, we want to hear how you are doing! Please take a minute to fill out this quick survey today.

Why we're asking: Your update will help us tell the story of the campaign so far, amplify your progress, and even support last-minute fundraising with other foundations. If there are any additional resources or support you need to be successful in December, please share that with us in the final question.

Deadline: Friday, Dec. 6, at 12pm ET

Next Week's Webinar: A Quick Check-In
Our final webinar of the year ( 🙁) will be next Wednesday, Dec 10 at 10 am PT/ 1 pm ET. Bring your questions or progress updates for a casual session with Jason, Christina, Kip and Mara.

Register here.

Welcoming Six New NewsMatch 2019 Funders
With one month left, NewsMatch continues to build momentum. This year we have welcomed six new funders to the national fund or who have set up matches for specific regions and topics. Democracy Fund's Josh Stearns wrote about the growth in a new post on Medium.

LINK TO THE NEWSMATCH TOOLKIT

Note: Since these materials are created exclusively for NewsMatch participants, we are not posting the link on the NewsMatch HQ. We will only be circulating the toolkit via the weekly emails so please remember to bookmark this link.

Email #3 - Send Dec. 10

Everything you need is in this folder.

It's critical to keep the pace up during the month of December, but we understand that there are only so many ways you can ask readers for support. Email #3 is the first of a two part series that helps readers understand what goes into producing quality journalism. The prompt in this appeal asks you to mention a story that made a difference this year. Resist the urge to link to the story. You'll dive a little deeper into the how the story came together in the next appeal.

Keep up the momentum by sending your appeals, but be sure to suppress donors who have already given during the campaign.

Before Dec. 10
Take down any #GivingTuesday or #GivingNewsDay ads or messages. Revert back to NewsMatch promotion with house ads or social media posts.

Customize and send your appeal on Dec. 10
If you use the MailChimp template , be sure to swap out the News Revenue Hub's logo with your own and link back to your donation page. Use merge tags to fill in the "First Name" fields and tailor the text to fit your own mission and campaign goals. Here's the HTML template and copy if you want to build your own campaign.

TIP: Suppress people who have already given during the campaign.

Set up a "fake forward"
At the end of the day, schedule an email to go out to folks who did not open the eblast. Change the subject line to say "FWD:" and have it come from another staff member.

Set up your ads and social media posts
Check out the bottom of this document for sample Facebook and Twitter posts and customize the NewsMatch ads.

Need Help?
Send your questions to hello@newsmatch.org!