Brightcom is thrilled to announce that we have started deployment of Compass 2.0 - the updated compass platform. This meaningful upgrade will take our signature optimization algorithm to the next level.
This release, alongside Protector (Brightcom’s in-house safety tool) which was released earlier this year, means we are heading into 2020 with advanced safety and heightened monetization opportunities to boost our partners’ operations.
The shift to the updated Compass 2.0 should be seamless, as the improved platform will retain its familiar operation
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In our ongoing effort to protect our partners, and as a natural continuation of our successful ads.txt campaign, Brightcom announces that it will adopt and maintain the latest industry mechanisms in Q4 2019. As such, we are happy to support our partners with the implementation of Sellers.json and OpenRTB SupplyChain object.
So, what are the Sellers.json and SupplyChain initiatives, and how can they help clean the programmatic ecosystem?
Much like fashion brands, who are trying to combat the $450 billion global market of counterfeit goods, the advertising industry is similarly fighting to safeguard its own version of “luxury goods,” i.e., online ads, from fraud. The latest in these proactive efforts is the introduction of the Sellers.json and SupplyChain initiatives, which are aimed to better “protect the buyer” from fraud and the ongoing damages it causes.
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From our very own Erez Ies - SVP Growth
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